Jill Reese, manager of digital rights and alliances of The McGraw-Hill Digital Group, says, "McGraw-Hill is a content provider and looks for new channels for growth.
We recognize e-books as one of these channels."Reese points out that the e-book market overall is growing at an annual rate of 20 percent to 25 percent, and "McGraw-Hill's e-book revenues are growing at the same rate."In the pursuit of growth, she
is targeting the public, academic and large corporate-market sectors and is looking to convert between 400 and 500 titles by the end of this year.
"We are projecting growth based on third-party sales of new devices such as smart phones and PDAs," she
explains."We expect a spike in consumer sales because of these devices."
To increase e-book sales further, McGraw-Hill
"partners with its online retailers and also does direct marketing to drive sales through the McGraw-Hill e-bookstore," says Reese
Like Random House, McGraw-Hill
uses online newsletters, direct mail and e-mail marketing as well as special offers in consumer magazines to facilitate e-book sales, says Reese