More information: Jill Briggs
, 0409 455 710, www.ruraltraininginitiatives.com.au
"The value proposition is the promise an organisation makes to its customers about the value they will receive from its product or service," says Jill Briggs, managing director of Rural Training Initiatives, who has been leading the research.
Several of the organisations taking part decided to refine the value propositions put forward, including Wildcatch Fisheries SA
, whose final version reads: "Wildcatch Fisheries SA
delivers leadership, industry profiling, networking for our sector and ensures that through our activities we are raising the profile of the seafood."
"An important aspect in defining the value proposition is to see whether it aligns with the organisation's charter," says Jill Briggs
For the organisations taking part in the research, this was broadly the case.
"We did find that some members and stakeholders were expecting different things from the organisation, not the things the organisation was set up to provide," she
This guide will be launched at the Seafood Directions conference in Port Lincoln, SA
, in October, where Jill Briggs
will present the project's findings.