"I attended IRM's user conference and our promotional spending was a hot button on my mind," stated Jesus Licon, CFO of Handgards.
"I watched the PromoAssist demo and saw the value it had in helping me and the organization get our hands around trade spending.We also have IRM's
Sales Discovery System and it enhanced that solution and integrated well with our current ERP system." PromoAssist
is also easy to learn and use."The project team is pleased with it and they find it easy to use and quick to train on," said Licon
is impressed with the information PromoAssist provides."I'm going to be able to look at it and see very easily a recap by group, operating company, or product, and see red flags.In fact, we've created a position to utilize PA 100% of the time to provide feedback on our spending and opportunities within."
Implementing the solution also allows Handgards
to ensure they're getting value for their trade spend."We see PromoAssist
as a valuable tool to help us bring results to our bottom line," says Licon