Jessie Woolley-Wilson, Vice President of Marketing Programs
has responsibility for Marketing Strategy and Brand Management, Marketing Communications, Events Marketing, Customer Loyalty, Creative Services, Public Relations, Advertising, Promotions, Strategic Business Alliances, and the Web site.
Throughout her twelve-year career in a broad array of education and service industries, Jessie has held several leadership roles in General Management, Marketing and Business Development.
has extensive experience managing start-ups, turnarounds, and high-growth environments.
Prior to joining LeapFrog, Jessie was Vice President of Marketing at collegeboard.com, the interactive division of The College Board.
was part of a three-member team that built MyRoad.com
, an innovative company that helped middle school, high school, and college students prepare for college and careers, before it was acquired by The College Board in 2001.
Jessie began her career in education at Kaplan, where she held roles as Regional Area Director of the Southern California Test Prep Service Centers, Executive Director of Pre-College and Pre-Graduate testing programs (PSAT, SAT, LSAT, GRE, and GMAT).
She was also President of Crimson & Brown Associates, a diversity recruiting firm and Kaplan's first acquisition in the career industry.
Jessie received her MBA from the Graduate School of Business at Harvard Business School and her BA in English at The University of Virginia.
She is a former board member of the Coalition of Essential Schools where she served as the Vice President of the Executive Board, and of Citibridge and Youth Enrichment Services, both education enrichment programs for disadvantaged youth in the Boston area.