At RockTenn, Jessica Kimbrough, VP, marketing, consumer packaging, agrees.
At RockTenn, Kimbrough
says, "The macro trends of the past several years are continuing.
notes a shift toward using recyclable substrates, a focus on consistency of branding and a consolidation of the packaging footprint along product lines, as well as a move toward "right-sized packaging," where packaging is designed around the product, and elements that make packaging larger are eliminated.
says they are also seeing interest in one-piece carton designs and/or insert card designs that limit the use of poly vac trays.
says RockTenn continues to see strong interest from customers who desire packaging with a lower environmental footprint, but do not want to impact the package's on-shelf and in-store appeal.
says that customers are particularly showing increasing interest in utilizing recycled material for their paperboard packages.
"Paperboard is well positioned to meet the rising demand due to the availability and lower overall cost of 100% recycled paperboard compared to other substrates, such as plastic," says Kimbrough
Knowledge Backs Demand
Similar to Kimbrough
, Dr. Rebitzer says that customers looking for environmentally responsible packaging solutions possess increased knowledge and specific requirements.
At RockTenn, for example, Kimbrough
says they have "a supply chain approach to packaging development that involves early collaboration with our customers to identify opportunities for innovating through the lens of sustainability, from material selection and design to next generation packaging solutions."