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Senior Vice President Marketing
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6618 Bryant Irvin Road Suite 200
Fort Worth, Texas,76132
RTi provides strategic solutions and consultancy services that provide technical transparency. Each of our paper and plastic packaging experts have over 25 years of expertise and are globally recognized. Our core competency is utilizing our technical and raw... more.
eco-friendly cosmetic packaging, sustainable packaging | World Wide Packaging Inc.
A holistic approach is also top of mind at RockTenn, where Jessica Kimbrough, vice president, marketing, consumer packaging, says, "With increasing emphasis placed on the development of packaging from a holistic perspective-with the packaging's end of life in mind-innovation and sustainability have become inextricably linked.
A key sustainability trend among RockTenn customers, says Kimbrough, "is an increasing interest in ways we can help them quantify the value of the packaging we provide, from the standpoint of cost, performance and reduced environmental impact. "Our customers are incorporating inks, coatings and graphic enhancements such as cold foil, transfer foil processes and textured effects to provide 'sustainable bling' to their packages," says Kimbrough.
A Fine Balance: Environmentally Responsible Packaging in the Beauty World - Beauty Packaging Magazine
At RockTenn, Jessica Kimbrough, VP, marketing, consumer packaging, agrees.
At RockTenn, Kimbrough says, "The macro trends of the past several years are continuing. She notes a shift toward using recyclable substrates, a focus on consistency of branding and a consolidation of the packaging footprint along product lines, as well as a move toward "right-sized packaging," where packaging is designed around the product, and elements that make packaging larger are eliminated. She says they are also seeing interest in one-piece carton designs and/or insert card designs that limit the use of poly vac trays. Kimbrough says RockTenn continues to see strong interest from customers who desire packaging with a lower environmental footprint, but do not want to impact the package's on-shelf and in-store appeal. She says that customers are particularly showing increasing interest in utilizing recycled material for their paperboard packages. "Paperboard is well positioned to meet the rising demand due to the availability and lower overall cost of 100% recycled paperboard compared to other substrates, such as plastic," says Kimbrough. Knowledge Backs Demand Similar to Kimbrough, Dr. Rebitzer says that customers looking for environmentally responsible packaging solutions possess increased knowledge and specific requirements. At RockTenn, for example, Kimbrough says they have "a supply chain approach to packaging development that involves early collaboration with our customers to identify opportunities for innovating through the lens of sustainability, from material selection and design to next generation packaging solutions."
According to Jessica Kimbrough, VP, marketing, consumer packaging, the majority of RockTenn's manufacturing of packaging products takes place in the U.S., close to where the company's global and regional customers/brand owners manufacture their products.
In the U.S., RockTenn produces recycled and SBS paperboard, containerboard, corrugated packaging, merchandising displays, and offers recycling and waste solutions to its customers. The company serves a broad range of end use markets, including cosmetics, personal care and other health and beauty segments, and Kimbrough says, "Our key advantage is that we are in close proximity to our customers/brand owners who also choose to manufacture domestically, and who require value-added products and services delivered cost effectively." Kimbrough says, "As our customers/brand owners choose to begin manufacturing in other countries, such as South America and Brazil, we believe there is some opportunity to manufacture packaging products in the U.S. and export to those regions."
Jessica Kimbrough works at a huge consumer packaging company.
Jessica works with a lot of large businesses on the process of packaging. She mentioned that they have not had any inquiries from their customers, who make use of paperboard packaging for colours that are based on colour blindness. Kimbrough is also a vice president of consumer packaging and marketing at Rock Tenn. She has also checked with a main supplier of ink for their cartons, who also has not had any queries. The large variances across this huge group make designing packaging for the colour-blind people even more difficult task.
Jessica Kimbrough, an executive for the giant consumer packaging company Rock Tenn, works with many large businesses.
"We have not had any inquiries from our customers who use paperboard packaging for colors based on colorblindness," she said.