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This profile was last updated on 8/22/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Jerry Wachtel

Wrong Jerry Wachtel?


DrivingLab, LLC

Employment History

  • President
    The Veridian Group , Inc.
  • Owner
    The Veridian Group , Inc.
43 Total References
Web References
Jerry Wachtel is an ..., 11 Nov 2014 [cached]
Jerry Wachtel is an engineering psychologist who specializes in issues of road and traffic safety. He is president of The Veridian Group, Inc., in Berkeley, Calif.
Digital Billboard Safety Studies | Scenic America [cached]
Click here for a summarized compendium of five recent billboard safety studies by noted human factors expert Jerry Wachtel of the Veridian Group.
July 2007 saw the release of two industry-sponsored studies which concluded that digital billboards are no more likely to case traffic accidents than conventional billboards. The billboard industry has since cited the studies numerous times as evidence that the proliferation of digital billboards poses no safety threat to the motoring public.
An objective, expert analysis of the studies has been prepared for the Maryland State Highway Administration by Jerry Wachtel, a highly regarded traffic safety expert. His report is extremely critical of the conclusions and methodology of both studies and effectively debunks them.Click here to download the report as a PDF document.
Digital Off-Premise Billboards (September 07 to May 09) [cached]
Jerry Wachtel, President, The Veridian Group, Inc. - Critque of San Antonio Study "I explained to Mr. Simpson that, in my opinion, and in the opinion of others who have written on this subject," that the San Antonio study "would not produce meaningful results, for several reasons" Comment: Mr. Wachtel is a nationally known safety expert.
Health and Transportation "Picks" - TRB Health and Transportation Subcommittee, 5 Dec 2013 [cached]
Jerry Wachtel, Veridian Group, Inc., presiding
Jerry Wachtel, a nationally ..., 14 Nov 2012 [cached]
Jerry Wachtel, a nationally known traffic safety expert who has consulted with both industry and government, said there is "growing evidence that billboards can attract and hold a driver's attention for the extended periods of time that we now know to be unsafe."
"The bottom line, in my opinion: These digital billboards can be operated in a way not to be a threat to safety, but the outdoor industry is not willing to operate them that way," said Wachtel, president of The Veridian Group Inc. in Berkeley, Calif.
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