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2015-02-09T00:00:00.000Z

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Wrong Jerry Wachtel?

Mr. Jerry Wachtel

President

The Veridian Group Inc

HQ Phone: (510) 848-0250

Email: j***@***.com

The Veridian Group Inc

567 Panoramic Way

Berkeley, California 94704

United States

Company Description

?The Veridian Group was formed out of a partnership called The Design Eye Group. (That name lives on in another life in architectural and environmental design research). The Veridian Group began in 1990 and was incorporated in 1999. The company's principl ... more

Find other employees at this company (1)

Background Information

Employment History

Partner
DrivingLab, LLC

Consultant
Berkeley Path Wanderers Association

Principal Researcher
FHWA

Affiliations

Fellow
Human Factors and Ergonomics Society

Web References (141 Total References)


Digital Billboard Safety Studies | Scenic America

scenic.nonprofitsoapbox.com [cached]

Click here for a summarized compendium of five recent billboard safety studies by noted human factors expert Jerry Wachtel of the Veridian Group.

July 2007 saw the release of two industry-sponsored studies which concluded that digital billboards are no more likely to case traffic accidents than conventional billboards. The billboard industry has since cited the studies numerous times as evidence that the proliferation of digital billboards poses no safety threat to the motoring public.
An objective, expert analysis of the studies has been prepared for the Maryland State Highway Administration by Jerry Wachtel, a highly regarded traffic safety expert. His report is extremely critical of the conclusions and methodology of both studies and effectively debunks them.Click here to download the report as a PDF document.


Wachtel, who heads The ...

www.fairwarning.org [cached]

Wachtel, who heads The Veridian Group, a consulting firm, says he wasn't hired to dissect the report, but decided to do it on his own. He said he was concerned that local officials lacking the technical background to analyze the FHWA study would simply read the conclusions "and begin to promulgate regulations based on this faulty data."

"The breadth and depth of the mistakes and errors were so substantial," he said, "that it was either very, very poor science, or there was something about it that they were trying to hide."
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Jerry Wachtel
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Jerry Wachtel


Click here for a summarized compendium ...

scenic.nonprofitsoapbox.com [cached]

Click here for a summarized compendium of five recent billboard safety studies by noted human factors expert Jerry Wachtel of the Veridian Group.

July 2007 saw the release of two industry-sponsored studies which concluded that digital billboards are no more likely to case traffic accidents than conventional billboards. The billboard industry has since cited the studies numerous times as evidence that the proliferation of digital billboards poses no safety threat to the motoring public.
An objective, expert analysis of the studies has been prepared for the Maryland State Highway Administration by Jerry Wachtel, a highly regarded traffic safety expert. His report is extremely critical of the conclusions and methodology of both studies and effectively debunks them.Click here to download the report as a PDF document.


Jerry Wachtel is an ...

www.galvestondailynews.com [cached]

Jerry Wachtel is an engineering psychologist who specializes in issues of road and traffic safety. He is president of The Veridian Group, Inc., in Berkeley, Calif.


Jerry Wachtel is an ...

www.galvestondailynews.com [cached]

Jerry Wachtel is an engineering psychologist who specializes in issues of road and traffic safety. He is president of The Veridian Group, Inc., in Berkeley, Calif.

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