This innovative webcast series, hosted by Jerry Hereden of Fleishman-Hillard and moderated by Terri Larson of Enbridge Energy, will explore all of the newest and coolest options for business and social communication and discuss how, when, and where your company can begin to enhance the effectiveness of its message delivery now and in the future.
Hosted by: Jerry Hereden , Fleishman-Hillard - Houston
Jerry Hereden is an account supervisor at Fleishman-Hillard Houston.
has coordinated public affairs and communications efforts for several major energy companies.
has been instrumental in managing corporate communication challenges, including political initiatives at the state and local levels, crisis management and landowner disputes during the public consultation phase on pipeline projects.
Mr. Hereden also serves on the natural gas working group for environmental messaging with Southern Gas Association.
With more than 14 years of experience, Mr. Hereden has an extensive background in public affairs strategy, issues management, media relations, crisis communications, reputation management, branding, government relations and influencing key stakeholders.
His energy sector experience includes natural gas exploration and production, refining, marketing, transportation, chemicals, alternative energy, trading, LNG, electric utilities, interstate natural gas pipelines and assisting distributed power generation clients.
Mr. Hereden came to Fleishman-Hillard in 2007 from Nixon and Associates, where he successfully led government affairs efforts for a major interstate pipeline project, the Mid-Continent Express Pipeline.
role with Mid-Continent Express
was involved with the coordination of public open house meetings, as well as meeting with county commissioners, boards of supervisors, legislators, mayors and other public officials in Oklahoma, Texas, Louisiana and Mississippi to advocate the project.
He previously served as a communications specialist for Syntroleum, an alternative energy company specializing in converting natural gas into liquids, such as diesel and jet fuel.
This was an extension of his work as a public affairs specialist for Williams, where he developed and implemented communications strategies and tactics, especially in areas of political communication and media relations.
was primarily responsible for tracking legislation and lobbying in Louisiana, Mississippi and Alabama, where he
established relationships with state legislators and energy associations.
also has five years experience as a newspaper reporter and assistant editor at the Tulsa World
Mr. Hereden is a graduate of Oklahoma State University, where he received a bachelor's degree in journalism and a master's degree in mass communication.