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2016-11-15T00:00:00.000Z

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Wrong Jeri Yoshizu?

Ms. Jeri S. Yoshizu

Sales and Promotions Manager for Scion

Toyota PLC

Direct Phone: (310) ***-****       

Email: j***@***.com

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Toyota PLC

1 Toyota-cho

Toyota, Aichi 471-8571

Japan

Company Description

Toyota (NYSE: TM), the world's top automaker and creator of the Prius and the Mira fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexusand Scion brands. Over the past 50 years, we've built more than 30 mil ... more

Find other employees at this company (20,146)

Background Information

Employment History

Manager, Marketing Strategy, Social Media, Digital Media, Lifestyle, ScionAV

The Scion Group LLC

Manager of Sales Promotions

Scion Corporation

Education

management information systems

California State University , Fullerton

Web References (59 Total References)


Kadisco: Cycling, Marketing, Sponsorship, Social Media | It’s a big world out there

www.kadisco.com [cached]

During the third or fourth of the twenty-plus presentations and workshops I attended, I learned the following from Jeri Yoshizu, promotions manager for the Scion division of Toyota U.S.A.:


Additional speakers at the 12th Annual ...

songse.eklablog.com [cached]

Additional speakers at the 12th Annual AutoWeek Design Forum include discount tiffany bracelets, executive vice president, creative, Pixar Animation Studios; Jeri Yoshizu, sales and promotion manager for Toyota's Scion brand; Beau Boeckmann, vice president of Galpin Ford; Chip Foose, founder of Foose Design; and Kip Wasenko, director of GM Performance design.


Iphone | social nerdia

socialnerdia.com [cached]

Podcast Interview: Jeri Yoshizu on Scion's Unbundled Approach and Marketing to Niches Jul 1, 2009 Author: socialnerdia | Filed under: interview, marketing, social nerdia show!

jeriyoshizu_scion_socialnerdia Jeri Yoshizu is the Sales Promotion Manager for Scion. I had the opportunity to interview her for the 4th episode of The Social Nerdia Show! and you can listen to it on the BTR player below. I also encourage you to subscribe to the podcast on iTunes.
Recognized in one of the "Top 40 Under 40 Executives" lists by AdvertisingAge, Jeri does not have the typical marketing or advertising background. Jeri got started on the IT side of things at Toyota, and then stumbled into a position in interactive. The somewhat scary move (at the time) to web-related work changed the course of her life and she now finds herself leading many of Scion's unique promotion initiatives. The average age of Scion drivers is 39 years old, the youngest in the car industry, and 15 years younger than that of Toyota. This means that Jeri and Scion have the challenge and opportunity to engage with a younger crowd.
Jeri told me about the company's unique blend of traditional and non-traditional advertising, which allows Scion to experiment and move quickly in innovative ways.


Podcast Interview: Jeri Yoshizu ...

socialnerdia.com [cached]

Podcast Interview: Jeri Yoshizu on Scion's Unbundled Approach and Marketing to Niches Jul 1, 2009 Author: socialnerdia | Filed under: advertising, business, interview, social media

jeriyoshizu_scion_socialnerdia Jeri Yoshizu is the Sales Promotion Manager for Scion. I had the opportunity to interview her for the 4th episode of The Social Nerdia Show! and you can listen to it on the BTR player below. I also encourage you to subscribe to the podcast on iTunes.
Recognized in one of the "Top 40 Under 40 Executives" lists by AdvertisingAge, Jeri does not have the typical marketing or advertising background. Jeri got started on the IT side of things at Toyota, and then stumbled into a position in interactive. The somewhat scary move (at the time) to web-related work changed the course of her life and she now finds herself leading many of Scion's unique promotion initiatives. The average age of Scion drivers is 39 years old, the youngest in the car industry, and 15 years younger than that of Toyota. This means that Jeri and Scion have the challenge and opportunity to engage with a younger crowd.
Jeri told me about the company's unique blend of traditional and non-traditional advertising, which allows Scion to experiment and move quickly in innovative ways.
...
Podcast Interview: Jeri Yoshizu on Scion's Unbundled Approach and Marketing to Niches
...
Podcast Interview: Jeri Yoshizu on Scion's Unbundled Approach and Marketing to Niches


Podcast Interview: Jeri Yoshizu on Scion’s Unbundled Approach and Marketing to Niches - Social Nerdia

socialnerdia.com [cached]

Podcast Interview: Jeri Yoshizu on Scion's Unbundled Approach and Marketing to Niches

...
Jeri Yoshizu is the Sales Promotion Manager for Scion. I had the opportunity to interview her for the 4th episode of The Social Nerdia Show! and you can listen to it on the BTR player below. I also encourage you to subscribe to the podcast on iTunes.
Recognized in one of the "Top 40 Under 40 Executives" lists by AdvertisingAge, Jeri does not have the typical marketing or advertising background. Jeri got started on the IT side of things at Toyota, and then stumbled into a position in interactive. The somewhat scary move (at the time) to web-related work changed the course of her life and she now finds herself leading many of Scion's unique promotion initiatives. The average age of Scion drivers is 39 years old, the youngest in the car industry, and 15 years younger than that of Toyota. This means that Jeri and Scion have the challenge and opportunity to engage with a younger crowd.
Jeri told me about the company's unique blend of traditional and non-traditional advertising, which allows Scion to experiment and move quickly in innovative ways. One such effort of Scion's "unbundled approach" is an iPhone utility app for DJs called Scion Radio 17 BPM Meter, which is the first of several apps that Scion expects to release this year.
scion-house-party Scion has been able to gain credibility in small niches such as the tight arts community and various music scenes. Jeri emphasized the importance of the company's original content, and the need to be real with a young and smart target market. For example, when we discussed spokespeople, Jeri said that the core group they market knows that celebrities like Tiger Woods and Justin Timberlake are "getting paid to stand next to a product.. they can see beyond that... It's not really authentic".
...
When we talked about social media, Jeri mentioned that Scion is "developing best practices" and paying attention to what is being said instead of jumping in without a solid strategy. "Right now it's the Wild Wild West, especially in Twitter.. it's the Golden Age," she told me. "We don't do everything perfectly, but we do take a lot of chances... to explore new markets, from dance to metal, illustration art, and photograph, we're about having a creative mindset."
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@jestebanc's interview with @Scion's Jeri Yoshizu now up on @socialnerdia: http://bit.ly/2IkSpA
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RT @tweetmeme Podcast Interview: Jeri Yoshizu on Scion's Unbundled Approach and Marketing to Niches | social nerdia http://bit.ly/2IkSpA
http://twitter.com/socialnerdia/status/2421985787 social nerdia
RT @whitneychampion @jestebanc's interview with @Scion's Jeri Yoshizu now up on @socialnerdia: http://bit.ly/2IkSpA -> Whitney is cool
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RT @tweetmeme Podcast Interview: Jeri Yoshizu on Scion's Unbundled Approach and Marketing to Niches | social nerdia http://bit.ly/2IkSpA
...
RT @tweetmeme Podcast Interview: Jeri Yoshizu on Scion's Unbundled Approach and Marketing to Niches | social nerdia http://bit.ly/2IkSpA
...
RT @tweetmeme Podcast Interview: Jeri Yoshizu on Scion's Unbundled Approach and Marketing to Niches | social nerdia http://bit.ly/2IkSpA
http://twitter.com/yamasas/status/2458958649 yamasas
[twitter] Podcast Interview: Jeri Yoshizu on Scion's Unbundled Approach and Marketing to Niches | social nerdia http://bit.ly/2hcVlh
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I love how Jeri is cautious and honest about social media.
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I love how Jeri is cautious and honest about social media.

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