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2014-03-18T00:00:00.000Z

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Jenny Setnicker

Head of Advertising Development

CASBAA Ltd

HQ Phone:

Email: j***@***.com

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CASBAA Ltd

802 Wilson House 19-27 Wyndham Street

Hong Kong, /

China

Company Description

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacific. CASBAA and its members reach over 500 million connections wi ... more

Find other employees at this company (51)

Background Information

Employment History

Senior Program Marketing Manager

CNBC

Sales Operations and Solutions Leader

CNBC Asia

Head, Advertising Sales Solutions

Hewlett-Packard Company

Web References (13 Total References)


CASBAA has appointed media ...

www.marketing-interactive.com [cached]

CASBAA has appointed media veteran Jenny Setnicker as head of advertising development, to promote the benefits of multichannel TV ..


Jenny Setnicker Head of ...

atac.casbaa.com [cached]

Jenny Setnicker Head of Advertising Development

...
Jenny is responsible for marketing the benefits of multichannel advertising and new investment in the development of data and actionable insights relevant to the multichannel TV sector. A dedicated resource for CASBAA Advertising, she promotes the value proposition for pay TV to media agencies, clients and network owners.


Jenny Setnicker Head of ...

www.casbaa.com [cached]

Jenny Setnicker Head of Advertising Development

...
Jenny is responsible for marketing the benefits of multichannel advertising and new investment in the development of data and actionable insights relevant to the multichannel TV sector. A dedicated resource for CASBAA Advertising, she promotes the value proposition for pay TV to media agencies, clients and network owners.


Executive Office

atac.casbaa.com [cached]

Jenny Setnicker Head of Advertising Development

...
Jenny is responsible for marketing the benefits of multichannel advertising and new investment in the development of data and actionable insights relevant to the multichannel TV sector. A dedicated resource for CASBAA Advertising, she promotes the value proposition for pay TV to media agencies, clients and network owners.


Multichannel TV Brings Ad Benefits

www.casbaa.com [cached]

"Multichannel TV offers a very flexible platform to produce great content," said Jenny Setnicker, Head of Advertising Development, CASBAA AD in her opening session entitled Multichannel TV-Making an Impact. "By reaching almost one billion or 57% homes in the Asia Pacific region, it definitely has a strong impact on the growth of the broadcasting industry," she added.

The seminar unearthed key regional factors for this growth, including rising income, urbanization and ongoing innovations. Multichannel TV average audience numbers are now higher versus terrestrial TV, and still growing. The percentage share of spend on advertising is the biggest in the television/broadcast media, with strong growth seen in in Hong Kong, Indonesia, Philippines, and Thailand pointed out Setnicker, adding that at this rate it can outpace terrestrial TV growth.

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