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This profile was last updated on 10/14/13  and contains information from public web pages and contributions from the ZoomInfo community.

Jenny Setnicker

Wrong Jenny Setnicker?

Head of Advertising Development

Phone: (571) ***-****  HQ Phone
Email: j***@***.com
The Cable & Satellite Broadcasting Association of Asia
1660 International Drive Suite 800
McLean, Virginia 22102
United States

Company Description: The Cable & Satellite Broadcasting Association of Asia is an industry-based advocacy group dedicated to the promotion of multi-channel television via cable,...   more
Background

Employment History

  • Head of Advertising Sales Solutions
    CNBC
  • Senior Program Marketing Manager
    CNBC
  • Head , Advertising Sales Solutions
    CNBC Asia
6 Total References
Web References
Hong Kong, June 4, 2012 - ...
www.acnnewswire.com, 4 June 2012 [cached]
Hong Kong, June 4, 2012 - (ACN Newswire) - To boost its effectiveness as an advocate of multichannel TV advertising, CASBAA has announced the appointment of Jenny Setnicker as Head, Advertising Development.
"With her extensive knowledge and experience in this industry, the appointment of Jenny is another significant step in CASBAA's efforts to increase awareness of the power of advertising on multichannel TV," said Simon Twiston Davies, CEO, CASBAA.
...
Based in Singapore, Setnicker is responsible for marketing the benefits of multichannel advertising and new investment in the development of data and actionable insights relevant to the multi-channel TV sector in all its forms. As the lead and dedicated resource for CASBAA Advertising, she will promote the value proposition for pay TV to media agencies, clients and network owners.
In addition, and most importantly, she will promote the best interests of the CASBAA Advertising members AETN All Asia Networks, BBC Worldwide, Discovery Networks Asia-Pacific, FOX One Stop Media, NBCUniversal, Sony Pictures Television, TrueVisions and Turner Broadcasting System Asia Pacific.
An industry veteran, Setnicker brings more than 15 years of media industry experience to CASBAA including eight years at CNBC Asia in advertising sales and client content solutions. Prior to working with CNBC Asia, she worked in New York with the Omnicom Group developing client sponsorships for Millsport LLC and, before that, in Hong Kong at STAR TV in programming and acquisitions.
Executive Office
atac.casbaa.com, 24 June 2013 [cached]
Jenny Setnicker Head of Advertising Development
...
Jenny is responsible for marketing the benefits of multichannel advertising and new investment in the development of data and actionable insights relevant to the multichannel TV sector. A dedicated resource for CASBAA Advertising, she promotes the value proposition for pay TV to media agencies, clients and network owners.
CASBAA has appointed ...
atac.casbaa.com, 1 June 2012 [cached]
CASBAA has appointed Jenny Setnicker as Head, Advertising Development to help boost multichannel TV advertising. Get to know her here
Multichannel TV Brings Ad Benefits
www.casbaa.com [cached]
"Multichannel TV offers a very flexible platform to produce great content," said Jenny Setnicker, Head of Advertising Development, CASBAA AD in her opening session entitled Multichannel TV-Making an Impact. "By reaching almost one billion or 57% homes in the Asia Pacific region, it definitely has a strong impact on the growth of the broadcasting industry," she added.
The seminar unearthed key regional factors for this growth, including rising income, urbanization and ongoing innovations. Multichannel TV average audience numbers are now higher versus terrestrial TV, and still growing. The percentage share of spend on advertising is the biggest in the television/broadcast media, with strong growth seen in in Hong Kong, Indonesia, Philippines, and Thailand pointed out Setnicker, adding that at this rate it can outpace terrestrial TV growth.
Jenny Setnicker Head of ...
atac.casbaa.com, 26 June 2012 [cached]
Jenny Setnicker Head of Advertising Development
...
Jenny is responsible for marketing the benefits of multichannel advertising and new investment in the development of data and actionable insights relevant to the multichannel TV sector in all its forms. As the lead and dedicated resource for CASBAA Advertising, she will promote the value proposition for pay TV to media agencies, clients and network owners.
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