Hong Kong, June 4, 2012 - (ACN Newswire) - To boost its effectiveness as an advocate of multichannel TV advertising, CASBAA
has announced the appointment of Jenny Setnicker
as Head, Advertising Development.
"With her extensive knowledge and experience in this industry, the appointment of Jenny is another significant step in CASBAA's efforts to increase awareness of the power of advertising on multichannel TV," said Simon Twiston Davies, CEO, CASBAA.
Based in Singapore, Setnicker
is responsible for marketing the benefits of multichannel advertising and new investment in the development of data and actionable insights relevant to the multi-channel TV sector in all its forms.
As the lead and dedicated resource for CASBAA Advertising
will promote the value proposition for pay TV to media agencies, clients and network owners.
In addition, and most importantly, she
will promote the best interests of the CASBAA Advertising members AETN All Asia Networks, BBC Worldwide, Discovery Networks Asia-Pacific, FOX One Stop Media, NBCUniversal, Sony Pictures Television, TrueVisions and Turner Broadcasting System Asia Pacific.
An industry veteran, Setnicker brings more than 15 years of media industry experience to CASBAA including eight years at CNBC Asia in advertising sales and client content solutions.
Prior to working with CNBC Asia, she worked in New York with the Omnicom Group developing client sponsorships for Millsport LLC and, before that, in Hong Kong at STAR TV in programming and acquisitions.