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2013-07-03T00:00:00.000Z

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Jenny Setnicker

Head of Advertising Sales Solutions

CNBC

HQ Phone: (201) 735-2622

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CNBC

1 Plaza 900 Sylvan Avenue

Englewood Cliffs, New Jersey 07632

United States

Company Description

CNBC is the leading global broadcaster of live business and financial news and information, reporting directly from the major financial markets around the globe with three regional networks including CNBC in Asia, CNBC in EMEA and CNBC in the US. CNBC.com ... more

Find other employees at this company (2,933)

Background Information

Employment History

Head, Advertising Sales Solutions

Hewlett-Packard Company

Head, Advertising Sales Solutions

CNBC Asia

Head, Advertising Development

CASBAA Ltd

Web References (7 Total References)


Jenny Setnicker Head of ...

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Jenny Setnicker Head of Advertising Development

...
Jenny is responsible for marketing the benefits of multichannel advertising and new investment in the development of data and actionable insights relevant to the multichannel TV sector. A dedicated resource for CASBAA Advertising, she promotes the value proposition for pay TV to media agencies, clients and network owners.


Jenny Setnicker Head of ...

atac.casbaa.com [cached]

Jenny Setnicker Head of Advertising Development

...
Jenny is responsible for marketing the benefits of multichannel advertising and new investment in the development of data and actionable insights relevant to the multichannel TV sector in all its forms. As the lead and dedicated resource for CASBAA Advertising, she will promote the value proposition for pay TV to media agencies, clients and network owners.


CASBAA has appointed media ...

www.marketing-interactive.com [cached]

CASBAA has appointed media veteran Jenny Setnicker as head of advertising development, to promote the benefits of multichannel TV ..


Multichannel TV Brings Ad Benefits

www.casbaa.com [cached]

"Multichannel TV offers a very flexible platform to produce great content," said Jenny Setnicker, Head of Advertising Development, CASBAA AD in her opening session entitled Multichannel TV-Making an Impact. "By reaching almost one billion or 57% homes in the Asia Pacific region, it definitely has a strong impact on the growth of the broadcasting industry," she added.

The seminar unearthed key regional factors for this growth, including rising income, urbanization and ongoing innovations. Multichannel TV average audience numbers are now higher versus terrestrial TV, and still growing. The percentage share of spend on advertising is the biggest in the television/broadcast media, with strong growth seen in in Hong Kong, Indonesia, Philippines, and Thailand pointed out Setnicker, adding that at this rate it can outpace terrestrial TV growth.


CASBAA has appointed ...

www.telecomasia.net [cached]

CASBAA has appointed Jenny Setnicker as head of advertising department. Based in Singapore, Setnicker will be responsible for marketing multichannel advertising. She brings more than 15 years of media industry experience to CASBAA including eight years at CNBC Asia in advertising sales and client content solutions. Prior to working with CNBC Asia, she worked in New York with the Omnicom Group developing client sponsorships for Millsport LLC and, before that, in Hong Kong at Star TV in programming and acquisitions.

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