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Wrong Jennifer Zeszut?

Ms. Jennifer Zeszut

Chief Executive Officer

Beckon Inc

Direct Phone: (415) ***-****       

Email: j***@***.com

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Beckon Inc

107 S B ST

SAN MATEO, California 94401

United States

Company Description

Beckon is enterprise-class marketing intelligence software built by marketers, for marketers. The first platform to combine data best practices with marketing best practices, Beckon provides automated, full-service data management, total visibility into c ... more

Find other employees at this company (94)

Background Information

Employment History



Chief Executive Officer
Scout Labs

Santa Cruz Sentinel

Founder, Founder




UC Berkeley



University of California at Berkeley


Ross School of Business at the University of Michigan



University of California at Berkeley

Web References (175 Total References)

Press Releases - IRI [cached]

Jennifer Zeszut, CEO, Beckon

About Beckon | Marketing intelligence, analytics, reports and dashboards [cached]

Jennifer Zeszut

Jennifer Zeszut CEO, Co-Founder

Interviews Archives - Page 2 of 4 - Chief Marketing Technologist [cached]

While I don't usually cover start-up launches on this blog - a space well-covered by TechCrunch and many others who are great at it - today's Q&A with Jennifer Zeszut, CEO of Beckon, does correspond with the launch of their company yesterday out of "stealth mode. Jennifer and I connected around a piece I wrote [...]

Jennifer Zeszut CEO, ... [cached]

Jennifer Zeszut CEO, Beckon

Said Jennifer Zeszut, CEO of ... [cached]

Said Jennifer Zeszut, CEO of marketing analytics firm Beckon, “We are creating content faster than we can measure the quality control of it.� In a presentation, Zeszut cited company research based on some $16 billion in client spending that just 5 percent of all content generated 90 percent of consumer interactions. “In other words, 19 of 20 pieces of content get little to no engagement.� Conclusion: Companies churning out content just for the sake of it (she noted two clients that developed 29, 000 and 50,000 pieces of original content) will only go so far, and not necessarily far enough given the effort.

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