Jenny Zeszut CEO, CMO, co-founder
Beckon View Bio >
Jennifer Zeszut is CEO of Beckon-a SaaS omnichannel marketing analytics software company.Jennifer has been a marketing leader for most of her career working for top brands we all know like eBay, Proctor & Gamble and Cost Plus World Market.She was the trusted advisor to many more brands as head of Strategy and Analytics for digital agency Razorfish for many years.Prior to Beckon, she founded Scout Labs, a leading social media monitoring, analytics and engagement platform which was sold to Lithium Technologies in 2010.
They address the challenge that, as Beckon CEO Jenny Zeszut told me a year ago, CMOs have more data than ever before, and are using it less and less ... simply because it's difficult to make sense of the firehose of non-prioritized data.
While I don't usually cover start-up launches on this blog - a space well-covered by TechCrunch and many others who are great at it - today's Q&A with Jennifer Zeszut, CEO of Beckon, does correspond with the launch of their company yesterday out of "stealth mode.Jennifer and I connected around a piece I wrote [...]
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