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This profile was last updated on 3/30/15  and contains information from public web pages and contributions from the ZoomInfo community.

Jennifer Zeszut

Wrong Jennifer Zeszut?

Chief Executive Officer

Beckon Inc
Sales@.Com 217 South B Street Suite 4
San Mateo , California 94401
United States

Company Description: Beckon is omnichannel analytics software for marketing in all its modern complexity. Our software-as-a-service platform integrates messy marketing data and delivers...   more

Employment History


  • MBA
    Ross School of Business at the University of Michigan
  • BA , Psychology
    University of California at Berkeley
  • MBA , Psychology
    University of California at Berkeley
143 Total References
Web References
Interviews Archives - Page 2 of 4 - Chief Marketing Technologist, 24 Mar 2015 [cached]
While I don't usually cover start-up launches on this blog - a space well-covered by TechCrunch and many others who are great at it - today's Q&A with Jennifer Zeszut, CEO of Beckon, does correspond with the launch of their company yesterday out of "stealth mode. Jennifer and I connected around a piece I wrote [...]
Jennifer ..., 14 Feb 2015 [cached]
Jennifer Zeszut
Jennifer Zeszut CEO, Co-Founder
These are the three common flawed ..., 8 Sept 2013 [cached]
These are the three common flawed approaches that information technology teams take when undertaking big data and business information projects, according to Jennifer Zeszut.
Zeszut, is the former CEO and co-founder of Scout Labs a social media monitoring firm acquired by Lithium Technologies three years ago. She is now CEO and co-founder of software-as-a-service company, Beckon.
She said these three approaches create a bottleneck and complexity which slowdown or doom most projects.
Typically, the results are complaints from user that IT persists on providing them with reports that have no bearing on their business, said Zeszut. And ironically, the information marketing teams need is often locked away in data that is difficult to access even if user need them now and not in six months or a year.
The three approaches mentioned above illustrate, IT instinctual behaviours, Zeszut said, but in order to avoid the situation users need to resist common default attitude of
"If you start there, it makes it super clear what data sources matter and which don't," said Zeszut.
This is data that's difficult for IT to access - the data warehouse doesn't have anything labeled TOFU (top of the funnel) or MOFU (middle of the funnel) or BOFU (bottom of the funnel), said Zeszut.
IT must strive to have data appropriately tagged as it comes in so that BI analysts do not have to conduct time sucking data forensics, she said.
Jennifer Zeszut | ..., 17 Nov 2013 [cached]
Jennifer Zeszut |  Jennifer Zeszut 
Jennifer Zeszut |  Jennifer Zeszut 
Jennifer Zeszut
Jennifer Zeszut CEO Beckon Jennifer Zeszut is the CEO of Beckon which is redefining how companies manage, measure, and optimize marketing spend and performance across all channels. Beckon’s Software-as-a-Service (SaaS) solutions give the world’s best brands visibility and insight into what’s working and what’s not, and enable them to beautifully communicate the business impact of everything marketing does. Beckon is her second venture, as she founded Scout Labs, the leading SAAS platform to help customer-obsessed teams monitor, manage and glean insight from social media. Jennifer led Scout Labs as CEO from its inception to May 2010, when Lithium Technologies acquired the company. Jennifer, Beckon and Scout Labs have been featured in The New York Times, The Wall Street Journal, FastCompany and TechCrunch. Jennifer was recognized as “Top Technology Innovator of 2010†by Astia. Jennifer has spoken all over the world on the topics of marketing, branding, cross-channel metrics, customer analytics, and entrepreneurship. Recently, Jennifer was invited to the White House to speak about entrepreneurship and to advise the Office of the President on the Startup America initiative. Prior to founding Scout Labs, Jennifer was Vice President of Marketing at Leverage Software, acting Director of Marketing for Stores at eBay, and Director of Marketing Strategy and Analytics at Avenue A | Razorfish. Her early career was spent learning the fundamentals of marketing at Procter & Gamble and Cost Plus World Market. Jennifer graduated Phi Beta Kappa from UC Berkeley and received her MBA from the Ross School of Business at the University of Michigan.
Lithium's Chief Social Strategist ..., 28 Jan 2013 [cached]
Lithium's Chief Social Strategist Jenny Zeszut Named Technology Innovator
San Francisco-based venture accelerator, Astia, recently honored Jenny Zeszut as an exceptional woman innovator in 2010. Jenny was recognized for her success as founder and CEO of Scout Labs, a leading social media monitoring platform acquired by Lithium earlier this year.
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