Join Beckon CEO, Jennifer Zeszut for an exploration of the tools available-data visualization tools like Domo and Tableau, full service BI platforms like BusinessObjects and MicroStrategy, and marketing intelligence tools like Beckon.
Join Beckon CEO Jennifer Zeszut for a rare peek at the inner workings of omnichannel marketing scorecard design, and learn how to use marketing scorecards to tell the story of marketing performance.
Jenny Zeszut CEO, CMO, co-founder
Beckon View Bio >
Jennifer Zeszut is CEO of Beckon-a SaaS omnichannel marketing analytics software company.Jennifer has been a marketing leader for most of her career working for top brands we all know like eBay, Proctor & Gamble and Cost Plus World Market.She was the trusted advisor to many more brands as head of Strategy and Analytics for digital agency Razorfish for many years.Prior to Beckon, she founded Scout Labs, a leading social media monitoring, analytics and engagement platform which was sold to Lithium Technologies in 2010.
In this illuminating panel moderated by Beckon CEO Jennifer Zeszut, you'll get advice and best practices from senior marketing executives from Gap, Coca-Cola and BitTorrent to help you go from chaos to order and find omnichannel insight.
While I don't usually cover start-up launches on this blog - a space well-covered by TechCrunch and many others who are great at it - today's Q&A with Jennifer Zeszut, CEO of Beckon, does correspond with the launch of their company yesterday out of "stealth mode.Jennifer and I connected around a piece I wrote [...]
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