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2016-09-15T00:00:00.000Z

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Ms. Jennifer Zeszut

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Background Information

Employment History

CONTROLES Y VALVULAS , S.A. DE C.V

CrowdVine

Chief Executive Officer

Beckon Inc

Affiliations

Founder, Founder
Press-Telegram

Chief Executive Officer
Scout Labs

Founder
Santa Cruz Sentinel

Education

BA

Psychology

UC Berkeley

BA

Psychology

University of California at Berkeley

MBA

Ross School of Business at the University of Michigan

MBA

Psychology

University of California at Berkeley

Web References (183 Total References)


Jennifer Zeszut CEO, ...

www.hanleywood.com [cached]

Jennifer Zeszut CEO, Beckon


Said Jennifer Zeszut, CEO of ...

www.meetingsandmedia.com [cached]

Said Jennifer Zeszut, CEO of marketing analytics firm Beckon, “We are creating content faster than we can measure the quality control of it.� In a presentation, Zeszut cited company research based on some $16 billion in client spending that just 5 percent of all content generated 90 percent of consumer interactions. “In other words, 19 of 20 pieces of content get little to no engagement.� Conclusion: Companies churning out content just for the sake of it (she noted two clients that developed 29, 000 and 50,000 pieces of original content) will only go so far, and not necessarily far enough given the effort.


According to the CEO of Beckon, ...

contentmarketing.com [cached]

According to the CEO of Beckon, Jennifer Zeszut, just 5 percent of branded content accounts for 90 percent of engagement.


Jenny ...

www.argylejournal.com [cached]

Jenny Zeszut

...
Jennifer Zeszut, CEO of Beckon, discussed the importance of data and analytics for today's marketers.


Investors pouring millions into the cloud sector

www.disys.com [cached]

"We're now working daily with CMOs and senior marketing executives from the world's best loved brands," said Beckon CEO Jennifer Zeszut, according to the news outlet.

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