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Wrong Jennifer Aaker?

Prof. Jennifer L. Aaker

General Atlantic Professor of Marketing

Stanford University

HQ Phone: (650) 723-2300

Email: j***@***.edu

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Stanford University

857 Serra Street, Suite 210

Stanford, California 94305

United States

Company Description

Stanford University, located between San Francisco and San Jose in the heart of California's Silicon Valley, is one of the world's leading teaching and research universities. Since its opening in 1891, Stanford has been dedicated to finding solutions to b ... more

Find other employees at this company (49,567)

Background Information

Employment History

Professor of Marketing, Graduate School, Business

Stanford Angels & Entrepreneurs


Board Member
VolunteerMatch Inc

Speakers and Advisor
Warm Gun

Task Force Member
Reimagining Service

Board of Advisors Member
Balhund Entertainment LLC

Member of Advisory Board
InfoWatch B.V

Member of Advisory Board Inc

Faculty Fellow for 2011 - 2012
Winnick Family

Board Member
Asocia Group LLC





University of California at Berkeley



University of California , Berkeley


Distinguished Teaching Award

Stanford GSB



Stanford University


Marketing and Psychology

Stanford University

Stanford MBA

Web References (199 Total References)

storytelling | Donordigital [cached]

The specific story in this video is about the very important issue of bone marrow transplants in Asia, and the narrator Jennifer Aaker, Professor of Marketing at the Stanford Graduate School of Business, does a wonderful job describing how storytelling played a critical role in harnessing human energy to solve a real medical challenge. As you keep watching, Dr. Aaker shares some instructive insights into the art, science and power of storytelling.

Society for Consumer Psychology: Previous SCP News [cached]

Jennifer Aaker Receives SCP Distinguished Scientific Contribution Award 2014 The Distinguished Scientific Contribution Award recognizes and rewards outstanding lifelong research contributions to the field of Consumer Psychology. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing and Ormond Family Faculty at Stanford University's Graduate School of Business. Her research has made major contributions in the areas of branding, culture, time/money tradeoffs, happiness, and well-being. She is widely published in the leading scholarly journals in psychology and marketing, such as the Journal of Consumer Psychology and the Journal of Consumer Research, and her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS Money Watch, NPR, Science, Inc, and Cosmopolitan.

Harnessing the Power of Stories - Lean In [cached]

By Jennifer Aaker, Professor of Marketing at the Stanford Graduate School of Business

By Jennifer Aaker, Professor of Marketing at the Stanford Graduate School of Business
Aaker demonstrates the importance of stories in shaping how others see you and as a tool to persuade.

Jennifer Aaker on Rethinking ... [cached]

Jennifer Aaker on Rethinking Time and the Power of Multipliers

Jennifer Aaker on Rethinking Time and the Power of Multipliers
Jennifer Aaker on Rethinking Time and the Power of Multipliers
In this video Stanford psychologist Jennifer Aaker talks about using multipliers to achieve multiple goals.

Top Selling Briefings [cached]

Jennifer Aaker

Jennifer Aaker
Professor of Marketing, Stanford Graduate School of Business

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