Jennifer Aaken

Professor at Stanford University

341 Galvez St, Stanford, California, United States
Stanford University
HQ Phone:
(650) 723-2300

Web References  

Fish Tales: Storytelling Is The New Marketing - SmackSmog!

Stanford professor Jennifer Aaken put together this brilliant piece for the upcoming Future of StoryTelling conference in New York.
As Jennifer herself said:

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More Fish Tales: Organizational Storytelling - SmackSmog!

And when a story is well told, their able to feel not just connected to the story, but to the storyteller. -Jennifer Aaken, in The Persuasion and Power of Story

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Jennifer Aaken, marketing professor in the Stanford Graduate School of Business, has studied the power of stories, specifically as they relate to women's leadership.
"Stories are remembered up to 22 times more than facts alone," Aaken writes. Narrative can be used as tool to help enhance your power of persuasion. "When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures. However, studies show that if you share a story, people are often more likely to be persuaded. And when data and story are used together, audiences are moved both intellectually and emotionally," Aaken writes in her guide, "Harnessing The Power of Stories." "When telling a story, you take the listener on a journey, moving them from one perspective to another. In this way, story is a powerful tool for engendering confidence in you and your vision. Harnessing the power of story will enable you to be more persuasive, move people to action, and progress into your career," according to Aaken. In her guide, that is also available through Lean In, Aaken writes: "Stories shape how others see you. The stories people tell about you influence how they see you; whether they would hire you, buy from you, or like you. The stories people tell about you also influence how you feel." Aaken confirms, "Stories are tools of power. "Stories persuade," writes Aaken at Stanford.

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