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This profile was last updated on 1/29/15  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Jennifer Sievertsen

Wrong Jennifer Sievertsen?

Chief Marketing Officer

Dave Ramsey - Lampo Group
Local Address: Nashville, Tennessee, United States
Dave Ramsey
1749 Mallory Lane
Brentwood , Tennessee 37027
United States

Company Description: About Dave Ramsey Dave Ramsey is a personal money management expert, an extremely popular national radio personality and best-selling author of The Total Money...   more
Background

Employment History

Education

  • Master of Business Administration , marketing , management and strategy
    Northwestern University's Kellogg School of Management
  • Bachelor of Arts degree
    University of California
37 Total References
Web References
Real Debt Help - Get out of debt with Dave Ramsey's Total Money Makeover Plan - daveramsey.com
www.daveramsey.com, 24 July 2013 [cached]
Jen Sievertsen
...
Jen Sievertsen
Chief Marketing Officer
Jen Sievertsen joined Dave's company in August 2009 as the Executive Director of Internet Marketing and was later promoted to Chief Marketing Officer. She also serves on the company's operating board. She has more than 17 years of experience in marketing and strategy with companies such as La-Z-Boy, Motorola and Newell Rubbermaid. Before joining Dave's team, Jen was with La-Z-Boy Incorporated for six years in various marketing roles, including the Vice President of Brand Marketing, where she was responsible for the overall marketing strategy, national advertising, online marketing, market research, public relations and licensing. She has her M.B.A. from Northwestern University and her B.A. from the University of California.
Zwolan will report directly to ...
www.mrweb.com, 30 Aug 2006 [cached]
Zwolan will report directly to Jennifer Sievertsen, VP of Brand Marketing.
Prior to Synovate, Zwolan was VP of MORPACE International's automotive research group, and held sales and marketing positions with ADP, Inc.He spent the first 15 years of his career at Ford Motor Company.Zwolan received his MBA from the University of Chicago's Graduate School of Business and holds a bachelor of science in marketing from Purdue University in West Lafayette, Ind.He will join La-Z-Boy's headquarters in Monroe, MI.
Sievertsen & Wagner Promoted To Vice President Positions At La-Z-Boy by Furniture World Magazine
www.furninfo.com, 13 Mar 2006 [cached]
Jennifer Sievertsen is the new vice president of brand marketing and Mark Wagner is the new vice president of store development and marketing.
...
La-Z-Boy Incorporated announced it promoted Jennifer Sievertsen to vice president of brand marketing and Mark Wagner to vice president of store development and marketing, both newly created positions to lead the company's marketing and store development group.
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Sievertsen previously served as director of brand and retail marketing, while Wagner was the company's director of Furniture Galleries excellence and marketing.
...
"Jennifer has been with La-Z-Boy for four years and Mark for nine and both have exhibited excellent leadership in their respective roles.
...
As vice president of brand marketing, Sievertsen will lead all brand and retail marketing functions and develop long-term brand marketing strategies, focused on building equity, preference and loyalty.She will coordinate and administer all national advertising, public relations, licensing and consumer research programs, develop and manage Web site and e-marketing activities, manage database marketing, and lead the company's in-store gallery and general dealer retail marketing programs.Sievertsen also will oversee the marketing operations and analysis function, including the fulfillment of all marketing materials to La-Z-Boy dealers.
"Jennifer has the experience, education and track record to lead our brand and retail marketing efforts as we continue to aggressively grow the relevance of the La-Z-Boy brand with today's consumers," said Matlock.
...
Sievertsen came to La-Z-Boy in 2002 as the director of brand marketing and brings with her more than 12 years of experience in brand development and product management.Most recently, she was senior product manager for Calphalon Corporation, a division of Newell Rubbermaid, Inc., where she had profit-and-loss responsibility for all Calphalon and Wearever brands of bakeware.Prior to that, Sievertsen spent seven years with Motorola, Inc., where she held a number of brand and channel marketing roles with various divisions.
Sievertsen earned her Bachelor of Arts degree at the University of California in Santa Barbara, Calif., and her Master of Business Administration in marketing, management and strategy at Northwestern University's Kellogg School of Management in Evanston, Ill.
Monroenews.com - Informing Monroe County, Michigan, for more than 180 years
www.monroenews.com, 15 Mar 2006 [cached]
Jennifer Sievertsen has been named vice president of brand marketing and Mark Wagner vice president of store development and marketing at La-Z-Boy Residential, both new posts to lead the firm's marketing and store development group.
...
Ms. Sievertsen previously was brand and retail marketing director, while Mr. Wagner was the company's director of Furniture Galleries' excellence and marketing.
...
As vice president of brand marketing, Ms. Sievertsen will lead all brand and retail marketing and develop brand marketing strategies.She will coordinate and administer all national advertising, public relations, licensing and consumer research programs, develop and manage Web site and e-marketing activities, manage database marketing and lead the in-store gallery and dealer retail marketing programs.She also will oversee marketing operations and analysis, including the fulfillment of all marketing materials to La-Z-Boy dealers.
She came to La-Z-Boy in 2002 as brand marketing director and brings with her more than 12 years of experience.She has a bachelor's degree from the University of California and a master's of business administration in marketing, management and strategy from Northwestern University.
Bringing these same attributes to outdoor ...
www.bji.com, 8 Jan 2007 [cached]
Bringing these same attributes to outdoor furniture is a natural extension for the La-Z-Boy brand," stated Jennifer Sievertsen, vice president of brand marketing for La-Z-Boy.
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