This short bio is provided to show folks there's a real person behind the company who 99% of the time wears his
Jeffrey attended the University of Louisville while working at the local NBC television affiliate.
From there he
moved to Paul Schultz Advertising (at the time, one of the largest ad agencies in Kentucky).
Many years and several industry awards later, he rose through the ranks to become the agency's Senior Account Director in charge of account planning, creative strategy and the agency's account teams, before leaving with his "now or never" idea for Creativepop.
One of his
first customers was the very ad agency he
left - so rest assured, the door didn't hit him on the way out.
During his agency tenure, he gained invaluable hands-on expertise in brand development, advertising strategy, promotion development, account management and graphic design, with a key leadership role on accounts such as K-Mart, Do-It-Best Hardware, UPS, Hush Puppies, Wolverine Footwear, and many more.
For the record - that ride is a 100th Anniversary Harley-Davidson Heritage Springer.
will be the first to tell you, it's no trailer queen, he
routinely racks-up thousands of miles a year and has ridden it to the Sturgis Rally in South Dakota many times, as well as Bikeweek in Daytona and others.