Television rights, sponsorships and tickets were already sold before Manziel moved into the starting lineup, and were little affected by his ascension last season, A&M's Chief Financial Officer Jeff Toole said.
said ticket sales are expected to generate $25.4 million this season, up from $23.1 million last season because of two additional home games and the price increases.
"If we had an 11-2 season, won the Cotton Bowl and he
finished third, we'd be doing just as well because we already sold everything," Toole
said in an interview.