"In coaching assignments, personal issues arise that are not entirely business-related but are behavioral traits that affect outcomes for the better or worse," explains Jefferson Welch, a coach with the Center for Executive Options in Pasadena, Calif.
The problem, says Welch
, is that many of an executive's rewards are extrinsic-a corporate jet, for example, or visiting with foreign heads of state-while he
may yearn for something intrinsic. While working with the CEO of a large food services corporation, Welch learned that the executive and his wife valued their work with charitable organizations most.
So with Welch's encouragement, they established a foundation.Similarly, when the departing CEO of a large energy company worried about having to give up his
helped him identify internal rewards that were more compelling.The CEO
ended up spending time with a family member who was dying of cancer.The experience was so profound, says Welch
, that the executive never returned to work, even though he
hadn't reached retirement age.
In fact, retirement counseling has emerged as an important area for executive coaches."We need to help the CEO
get a compelling sense of his
future so he
can transition out of the CEO role," says LeaderSource's Cashman."We help them move on from a retirement planning standpoint-not financial, but life planning."Among other things, Cashman helps CEOs select corporate board assignments to enable them to keep a hand in business.
Even aspiring CEOs seek coachingIn other cases, executives seek coaching before they reach the corner office.