will speak on Opportunities and Entry Strategies in the fast-changing China market.Jeff
will discuss publishing prospects in a rapidly segmenting magazine market.He
will also discuss operating strategies in a market where Chinese publishers are more competitive with Western brands.He
will explore magazine sectors where good growth is still expected.There will be ample time for Q&A.Jeff Sprafkin
has over 15 years experience in developing publishing, communications, and information businesses in the US and Asia.He was previously Vice President of Marketing and Business Development for RR Donnelley Asia where he led sales, marketing and new business activities.
This forum is designed as a roundtable session for international professionals who need to better understand China, one of the most interseting, baffling, and promising magazine markets in the world.The magazine market, still closely controlled by government, is remarkably open and certainly thriving.
Participating in the discussion will be:Jeff Sprafkin is Managing Director of Media Pacific, a China-based advisory firm that provides business development and interim managment assistance to local and global media firms entering and expanding their presence in the Greater China market.