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This profile was last updated on 10/19/13  and contains information from public web pages and contributions from the ZoomInfo community.

Jeffrey Sprafkin

Wrong Jeffrey Sprafkin?

Director

Local Address: China
Media Pacific Ltd
Suite 1A 1930 Waverly St
Philadelphia, Pennsylvania 19146
United States

Company Description: Media Pacific is a media development and advisory company, specializing in media, education, and information industries in Asia. We support clients in identifying,...   more
Background

Employment History

9 Total References
Web References
As Media Pacific director, Jeff ...
www.media-pacific.com, 14 May 2012 [cached]
As Media Pacific director, Jeff Sprafkin, says, "We developed our Straight Dope reports in response to the dozens of clients who have said, 'I wish we had talked to you guys before we…..began negotiating this deal, or commissioned that research, or hired that regional manager, or presented this opportunity to our board….' Having completed over 150 engagements across the region, we're able to dramatically shorten the learning curve with our in-depth industry expertise, hands-on operating experience, and extensive base of local resources".
Jeff Sprafkin, Media ...
www.fipp.com, 28 Nov 2007 [cached]
Jeff Sprafkin, Media Pacific's managing partner says, "Business development in the PRC will be a particularly important focus for the Cue Ball-Media Pacific partnership as China is one of the world's fastest-growing and fastest-changing media and entertainment markets.
...
Jeff and his Chinese colleagues have a great understanding about how China works and we are fortunate to team up with his firm.
China: Clarification of Media Investment Regulations
www.magazine.org, 18 Aug 2005 [cached]
Jeff Sprafkin, CEO, Media-Pacific, Shanghai reminds us that China is simply reinforcing many existing regulations.The big difference, he notes, is that the government makes clear it has the right to squeeze violators out the flourishing grey areas of publishing.
Sprafkin also suggests this clarification is a setback for those pushing for pioneering ventures in television production.It remains to be seen how the directive affects non-foreign, local Chinese entrepreneurs or non-State businesses engaged in media operations. (Jeff Sprafkin is a good friend of and advisor to MPA on China.He can be reached at jsprafkin@media-pacific.com).
By Jeff ...
www.fipp.com, 1 April 2007 [cached]
By Jeff Sprafkin
...
Ten years ago, my publisher's advice on selling space in my newly-launched Chinese titles was simple: It was, he said, all about the ‘Thud Factor' (referring to the thickness and heft of an issue) and ‘Bandwagon Effect' (the popularity of a title among competitors and same category advertisers).
...
Jeff Sprafkin is managing partner at Media Pacific Limited, a China-based research and consulting company specialising in the media industry. www.media-pacific.com.cn
China Update Forum
www.magazine.org, 16 Dec 2004 [cached]
Jeffrey Sprafkin will speak on Opportunities and Entry Strategies in the fast-changing China market.Jeff will discuss publishing prospects in a rapidly segmenting magazine market.He will also discuss operating strategies in a market where Chinese publishers are more competitive with Western brands.He will explore magazine sectors where good growth is still expected.There will be ample time for Q&A.
Jeff Sprafkin has over 15 years experience in developing publishing, communications, and information businesses in the US and Asia.He was previously Vice President of Marketing and Business Development for RR Donnelley Asia where he led sales, marketing and new business activities.
This forum is designed as a roundtable session for international professionals who need to better understand China, one of the most interseting, baffling, and promising magazine markets in the world.The magazine market, still closely controlled by government, is remarkably open and certainly thriving.
Participating in the discussion will be:
Jeff Sprafkin is Managing Director of Media Pacific, a China-based advisory firm that provides business development and interim managment assistance to local and global media firms entering and expanding their presence in the Greater China market.
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