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This profile was last updated on 4/21/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Jeffrey Sprafkin

Wrong Jeffrey Sprafkin?

Managing Director

Phone: +86 **********  
Local Address:  China
Media Pacific Ltd
Suite 1A 1930 Waverly St
Philadelphia , Pennsylvania 19146
United States

Company Description: Media Pacific is a media development and advisory company, specializing in media, education, and information industries in Asia. We support clients in identifying,...   more

Employment History


  • MA , Asian Studies
    University California
  • MBA
    University of California , Los Angeles
11 Total References
Web References
Jeff Sprafkin, CEO ..., 1 April 2005 [cached]
Jeff Sprafkin, CEO Media Pacific Limited, who has twenty years media experience in China, told a recent MPA Breakfast Forum he expects between 30% and 50% growth in ad spend for major magazine categories.
Sprafkin reminded attendees that magazines and serial publications remain highly restricted.
Sprafkin suggests that publishers look beyond magazine formats to book series, events, and online. The interior cities are emerging with unmet needs.
Jeff Sprafkin, Media ..., 28 Nov 2007 [cached]
Jeff Sprafkin, Media Pacific's managing partner says, "Business development in the PRC will be a particularly important focus for the Cue Ball-Media Pacific partnership as China is one of the world's fastest-growing and fastest-changing media and entertainment markets.
Jeff and his Chinese colleagues have a great understanding about how China works and we are fortunate to team up with his firm.
Jeff ... [cached]
Jeff Sprafkin
With over 20 years of executive management experience in Asia-focused media sectors, Jeff previously served as General Manager â€" Asia for UBM Canon, a division of business media group, UBM. Prior to co-founding Media Pacific in 2005, Mr. Sprafkin was Vice President of Sales, Marketing, and Business Development for RR Donnelley Asia. From 1996-2000, he held various executive roles with Primedia, a $2 billion, NYSE-listed media groups with over 200 digital, broadcast, and print media products.
Mr. Sprafkin received his MBA from University of California, Los Angeles, and MA in Asian Studies from University California, Berkeley, and BA from Dartmouth College. Mr. Sprafkin is fluent in Mandarin Chinese.
As Media Pacific director, Jeff ..., 14 May 2012 [cached]
As Media Pacific director, Jeff Sprafkin, says, "We developed our Straight Dope reports in response to the dozens of clients who have said, 'I wish we had talked to you guys before we…..began negotiating this deal, or commissioned that research, or hired that regional manager, or presented this opportunity to our board….' Having completed over 150 engagements across the region, we're able to dramatically shorten the learning curve with our in-depth industry expertise, hands-on operating experience, and extensive base of local resources".
By Jeff ..., 1 April 2007 [cached]
By Jeff Sprafkin
Ten years ago, my publisher's advice on selling space in my newly-launched Chinese titles was simple: It was, he said, all about the ‘Thud Factor' (referring to the thickness and heft of an issue) and ‘Bandwagon Effect' (the popularity of a title among competitors and same category advertisers).
Jeff Sprafkin is managing partner at Media Pacific Limited, a China-based research and consulting company specialising in the media industry.
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