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This profile was last updated on 4/15/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Jeff E. Parrott

Wrong Jeff E. Parrott?

Brand and Business Development

DIAGEO North America
Local Address: New York, New York, United States
Diageo plc
Lakeside Drive
Park Royal, London NW10 7HQ
United Kingdom

Company Description: Diageo plc (Diageo) is engaged in the drinks business with a collection of international brands. Diageo is a participant in the branded beverage alcohol industry...   more
Background

Employment History

Web References
Our goal is to provide travelers ...
www.businessleader.com, 10 Oct 2011 [cached]
Our goal is to provide travelers an innovative and unique experience," said Jeff Parrott, director - Marketing Capabilities, Diageo.
Delta Serves Up New Luxury Bar in Delta Sky Clubs - Delta Airlines News and Info - EscapeWizard
www.escapewizard.com [cached]
Our goal is to provide travelers an innovative and unique experience,** said Jeff Parrott, director - Marketing Capabilities, Diageo. **In addition to the product customers will see in the Delta Sky Clubs, Diageo will host additional events throughout the year specifically designed for the Delta customer, such as cocktail master classes with Brand Ambassadors, educational sessions and tastings on the different brands.**
Massachusetts Beverage Business | BeverageBusiness.com
www.beveragebusiness.com, 19 June 2008 [cached]
"The chocolate martini is increasing in popularity and with Godiva as the ultimate ingredient it has contributed to our incredible year," says Jeff Parrott, Senior Brand Manager of Godiva for Diageo. Godiva Chocolate's relaunch also helped drive consumer awareness, and Parrott says this drove excitement for both the chocolate and the liqueur. As for demographics, Parrott says they're targeting females between the ages of 25 and 35 and that's across all four flavors. (Original Chocolate, Milk Chocolate, Mocha, and White Chocolate.) Moreover, the trend of dessert-oriented martinis becoming mainstays on menus continues. "These martinis are a new twist on traditional desserts. The Truffletini is well positioned to take advantage of this," remarks Parrott.
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