Our goal is to provide travelers an innovative and unique experience,** said Jeff Parrott, director - Marketing Capabilities, Diageo. **In addition to the product customers will see in the Delta Sky Clubs, Diageo will host additional events throughout the year specifically designed for the Delta customer, such as cocktail master classes with Brand Ambassadors, educational sessions and tastings on the different brands.**
"The chocolate martini is increasing in popularity and with Godiva as the ultimate ingredient it has contributed to our incredible year," says Jeff Parrott, Senior Brand Manager of Godiva for Diageo.
Godiva Chocolate's relaunch also helped drive consumer awareness, and Parrott says this drove excitement for both the chocolate and the liqueur.
As for demographics, Parrott says they're targeting females between the ages of 25 and 35 and that's across all four flavors. (Original Chocolate, Milk Chocolate, Mocha, and White Chocolate.) Moreover, the trend of dessert-oriented martinis becoming mainstays on menus continues.
"These martinis are a new twist on traditional desserts.
The Truffletini is well positioned to take advantage of this," remarks Parrott.
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