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This profile was last updated on 6/16/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Jeff Correa

Wrong Jeff Correa?

International Marketing Director

Phone: (503) ***-****  HQ Phone
Email: j***@***.com
Pear Bureau Northwest
4382 SE International Way Ste A
Milwaukie , Oregon 97222
United States

Company Description: The Pear Bureau Northwest was established in 1931 as a non-profit marketing organization to promote, advertise and develop markets for fresh pears grown in Oregon...   more

Employment History


  • bachelor , Political Economies
    University of California
70 Total References
Web References
Export staff, 20 Jan 2015 [cached]
Jeff Correa, Director of International Marketing -
Jeff Correa - Pear Bureau ..., 22 Mar 2014 [cached]
Jeff Correa - Pear Bureau Northwest (USA) | Read More Asiafruit Congress
Speaker Profile - Jeff Correa
Jeff Correa
Pear Bureau Northwest (USA)
Jeff Correa is the international marketing director of industry body Pear Bureau Northwest. Jeff oversees 20 international marketing representatives conducting promotions for the Northwest pear growers in 39 markets. Prior to joining the Pear Bureau in 2000, Jeff spent two years as the California Table Grape Commission's international promotions manager. He holds a bachelor's degree in Political Economies of Industrial Societies from the University of California at Berkeley and a Masters in International Trade Policy Studies from the Monterey Institute of International Studies. He has also served on the PMA International Advisory Committee, United Fresh Produce Association International Advisory Committee, the USDA's Emerging Markets Program Advisory Committee, and USAEDC's Trade Show Committee.
Pear Bureau Northwest Staff, 12 Oct 2014 [cached]
Jeff Correa Director of International Marketing
USA Pears - Pear Bureau Northwest, 9 Oct 2014 [cached]
Jeff Correa International Marketing Director 503-652-9720
U.S. pear shipments to China have ..., 2 July 2013 [cached]
U.S. pear shipments to China have started small, but the country has the potential to become the third largest export market for the Pacific Northwest industry, according to Jeff Correa, international marketing director for Pear Bureau Northwest (PBN).
Since the first shipment of U.S. pears arrived in China in February, Northwest shippers have shipped more than 8,000 boxes (44-pound equivalent) to the country. It wasn't as many as the 20,000 or so boxes PBN had hoped for by mid-year, but shipments started late in the season and U.S. shippers were a little more cautious than expected. After 19 years of trying to crack the Chinese market, they didn't want to risk getting off on the wrong foot by sending possibly decayed fruit, Correa said.
In the coming season, Northwest shippers hope to export 120,000 to 150,000 boxes of pears to China, which would be about 2 percent of total Northwest exports. Within a decade, the Northwest industry could be shipping 500,000 to 600,000 boxes to China, which would make it the top export market after Mexico and Canada, he said.
PBN, the Northwest Horticultural Council and USDA's Animal and Plant Health Inspection Service worked together to open the Chinese market to U.S. pears since the official request was made in 1994. Once achieved, PBN's marketing strategy initially focused on northern China, specifically the Beijing area - where people are most familiar with Western pear varieties. Further south, in the Shanghai and Guangzhou regions, people aren't as familiar with Western pears, and marketing activities will have to focus on consumer education. U.S. pears are a little more delicate than Chinese pears and generally need more time to ripen, Correa said.
China could be the top export market for red pears (like Starkrimson and Red Anjou) within a year or two. Red-colored pears have a special status in Chinese culture, often used as gifts and during festivals, he said.
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