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This profile was last updated on 9/10/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Jeff Correa

Wrong Jeff Correa?

International Marketing Director

Phone: (503) ***-****  HQ Phone
Email: j***@***.com
Local Address: Portland, Oregon, United States
Pear Bureau Northwest
4382 SE International Way Ste A
Milwaukie, Oregon 97222
United States

Company Description: The Pear Bureau Northwest was established in 1931 as a non-profit marketing organization to promote, advertise and develop markets for fresh pears grown in Oregon...   more

Employment History


  • bachelor's degree , Political Economies
    University of California at Berkeley
66 Total References
Web References
Pear Bureau Northwest Staff, 21 May 2014 [cached]
Jeff Correa Director of International Marketing
Jeff Correa - Pear Bureau ..., 22 Mar 2014 [cached]
Jeff Correa - Pear Bureau Northwest (USA) | Read More Asiafruit Congress
Speaker Profile - Jeff Correa
Jeff Correa
Pear Bureau Northwest (USA)
Jeff Correa is the international marketing director of industry body Pear Bureau Northwest. Jeff oversees 20 international marketing representatives conducting promotions for the Northwest pear growers in 39 markets. Prior to joining the Pear Bureau in 2000, Jeff spent two years as the California Table Grape Commission's international promotions manager. He holds a bachelor's degree in Political Economies of Industrial Societies from the University of California at Berkeley and a Masters in International Trade Policy Studies from the Monterey Institute of International Studies. He has also served on the PMA International Advisory Committee, United Fresh Produce Association International Advisory Committee, the USDA's Emerging Markets Program Advisory Committee, and USAEDC's Trade Show Committee.
Export staff, 22 July 2013 [cached]
Jeff Correa, Director of International Marketing -
The pear industry hadn't been affected ..., 1 Jan 2013 [cached]
The pear industry hadn't been affected as of early June, but PBN was monitoring the situation, said Jeff Correa, PBN's international marketing director.
Europe. Compared to last year, pear exports to Europe might be a bit smaller (and prices might be a bit higher), but that's because of the smaller 2014 crop. About 70,000 boxes of Northwest pears were shipped to Europe last year. That's down from about 350,000 boxes a decade ago, but exports to Europe have been in decline due to a maturing market and increased European pear production, Correa said.
Long story short, DPA won't prevent U.S. pears from being shipped to Europe this year, Correa said.
Another concern is morpholine, an ingredient used in fruit wax coatings in the United States. Europe has no tolerance level for morpholine, so if they want to ship pears to that continent, U.S. shippers must find alternative waxes or not use wax at all, Correa said.
They assumed most of the shipments would be red-skinned pears, Correa said.
Considering the smaller U.S. crop (and potentially higher prices) this year, shippers would be happy to send the same number of boxes to China in the coming season, he said.
Jeff Correa, international ..., 14 Aug 2014 [cached]
Jeff Correa, international marketing director for the Pear Bureau Northwest, said the country is now the Northwest pear industry's top export destination, accounting for nearly 42 percent of all Northwest pear exports. "This season, we are on pace for a new record in export volume in Mexico - four million boxes," he told The Produce News.
The Pear Bureau will engage in worldwide export promotions with 18 international marketing representatives coordinating promotions for USA Pears with activities targeted for each country's market. "Canada is the second leading export market export market with 2.1 million boxes," Correa continued. "The top offshore markets for Northwest pears are Russia (566,650 boxes), United Arab Emirates (273,850), Colombia (263,150), Brazil (215,200 boxes), China (184,000 boxes) and India (160,000 boxes)."
Correa continued with marketplace insights. "With two more months of shipment data to be released from the U.S. Customs data, Northwest pear exports are on pace for a new record in export volume - surpassing the previous record set in 2011-12 of 184,496 metric tons," he stated. "The 2013-14 season will also be the second consecutive season that total Northwest pear exports have surpassed the $200 million mark. The 2013-14 season will near the record established last season, but will most likely end up being the second highest export value season for the industry."
EportOverview The character Sportacus is the star of 'LazyTown,' a live-action and animated television show which promotes healthy eating and active lifestyles among children. (Photo courtesy of the Pear Bureau Northwest)Correa said China is the industry's hottest emerging market. "U.S. pears gained access to China in January 2013 after nearly 20 years of fighting for market access," he said. "Northwest pear shippers sent a few containers initially after the opening of the market, and the 2013-14 season was the first full season for Northwest pear shipments to the market, with 184,840 boxes shipped to China, substantially higher than initial expectations. While we expected China to emerge as one of the industry's top Red pear markets, it also emerged as a better-than-expected market for the Green Anjou variety."
Correa expects overall export volume this season will decrease when compared to the 2013-14 crop year. "The overall dynamics of the 2014-15 crop (crop size, peak pear sizes and quality) will also be factors in determining how well the upcoming season will compare to last season's, or even to more comparable crop seasons," he added.
The Pear Bureau plans to focus on its core activities of in-store promotional activity, point-of-sale material support, trade merchandising and trade education in all of its 36 export markets. "In the larger markets, the scope and scale of the base promotional program is increased, and other activities such as consumer advertising, consumer outreach activities and public relations activities are added to the promotional program," Correa commented.
The Pear Bureau will conduct a three-month USA Pear Road Show in China beginning in October. The show includes interactive learning centers driving around Beijing, Shanghai and Guangzhou and set up in front of hypermarkets and malls. "Consumers will be able to learn more about USA Pear varieties, the differences between western pear varieties and the Asian pear varieties that Chinese are mostly familiar with, the nutritional benefits of eating pears and recipe ideas," Correa said.
In Mexico, the Pear Bureau will continue one of its highly successful promotional campaigns. "The Pear Bureau has partnered with Fox Pictures and Universal Pictures to conduct a joint billboard ad campaign and retail promotion around movies targeted toward kids, like 'Despicable Me 2,' 'Ice Age 4' and 'Rio 2,' " he said. "These promotions and the ad campaign have been some of most successful activities we have conducted in Mexico."
In Russia, the bureau will be part of a joint "LazyTown" promotion with Washington apples and California grapes focusing on retail promotions and consumer outreach activities. "LazyTown" is a live-action and animated children's television show helping children to eat healthily and become more physically active. "The star of the show, Sportacus, eats fruits for energy and calls them 'sports candy,' " Correa said.
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