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This profile was last updated on 4/30/15  and contains information from public web pages and contributions from the ZoomInfo community.

Dr. Jeff D. Brazell

Wrong Dr. Jeff D. Brazell?

Chief Executive Officer

Phone: (801) ***-****  
Local Address: Utah, United States

Employment History

  • Chief Executive Officer
  • Chief Executive Officer
    Can He Play Corp.

Board Memberships and Affiliations

  • Founder


  • Ph.D. , Marketing Science
    University of Sydney
19 Total References
Web References
THE MODELLERS — DIFFERENT THINKING. BETTER ANSWERS. The Market Research Industry's Premier Source for Predictive Insights., 17 Jan 2015 [cached]
JEFF BRAZELL, PH.D. | CEO Jeff brings to his role as CEO at The Modellers a unique skill set and genuine passion for high-end market research to blend with a rich and diversified background in management experience, academic training and applied expertise, keen and tutored quantitative insight and university teaching experience. Over the past twenty years, he has held various high-level management positions at several national and international firms, has taught marketing at two Universities, and been extensively involved in researching new quantitative methods. While at the University of Sydney, Australia, Jeff developed relationships with several colleagues with whom he founded The Modellers.
For many years, Dr. Brazell has been actively involved in designing and delivering foundational and applicable research projects to help clients with their most difficult challenges. Some of Jeff's project/clients include General Motors, American Express, Intel, P&G, Citibank, Disney, Gateway Computers, GE, Kodak, eBay, IBM, Lucas Arts, Paramount, Purina, Schick, Toyota, and Verizon.
Jeff has been "blissfully" married for over 25 years and has three children. His passion for reading fits well with the demands to "keep up" with a vibrant, ever changing industry. He enjoys down time for scuba diving, martial arts, travel, and eating truly delicious food. Jeff has lived in Argentina and Australia and speaks both Spanish and Australian languages fluently. Dr. Brazell received his PhD in Marketing Science from the University of Sydney, where he studied under Professor Jordan Louviere, one of the "fathers" of discrete choice modelling and current co-director of the Centre for the Study of Choice.
Jeff has published papers in such academic journals as Marketing Science, the Journal of Marketing Research, and Marketing Letters. He enjoys helping to develop and present new methods and breakthroughs in methodologies and applications at top international conferences, including Marketing Science, the Advanced Research Techniques Forum (ART), and various IIR conferences.
Dr. Brazell can be reached at the Salt Lake City company headquarters at 801-290-3800 or
Insightful Announces Eighth Annual International User Conference, 23 Sept 2004 [cached]
The featured keynote speaker at this year's conference is Jeff Brazell, Ph.D., and CEO of The Modellers, LLC and Can He Play Corp.Brazell will discuss the power of statistical analytics for predicting future individual and business performance from baseline data.Dr Brazell will illustrate his presentation with statistical models developed by Can He Play Corp. for predicting performance of college football players in the NFL.Brazell's company has implemented predictive analytic solutions for a number of leading companies such as GE, GM, FedEx, IBM, Gateway, AT&T, Sprint, Boeing, Pfizer, Banana Republic, Levis, Disney, Coca-Cola, Nabisco, Wells Fargo and the US Dept of Defense (DoD).
Omnicom Group, 4 Feb 2011 [cached]
"Our new relationship with DAS not only opens the door to many excellent marketing and communications companies that are part of their global network, but gives us access to a vast reservoir of expertise and market intelligence," said Jeff D. Brazell, CEO and Founder of The Modellers. "We're eager to introduce DAS agencies and their clients to the power of our advanced analytics and custom desktop simulators we call our Interactive Decision Tools(TM)."
"For The Modellers, it's the best of both worlds," remarked Dr. Brazell.
Jeff Brazell, ..., 23 Dec 2011 [cached]
Jeff Brazell, Ph.D. Chief Executive Officer
THE MODELLERS — DIFFERENT THINKING. BETTER ANSWERS. The Market Research Industry's Premier Source for Predictive Insights., 13 April 2012 [cached]
"We often find that when a segmentation has gone wrong it's because there is a disconnect between the statistical analysts who are running models and the people responsible for business implementation," indicated Dr. Jeff D. Brazell, CEO of The Modellers.
"Successful segmentation doesn't happen using cookie-cutter approaches (no pun intended!)," Dr. Brazell concluded.
Understanding that tipping point, including content and pricing drivers, is the key to making decisions that stop newspaper financial hemorrhaging according to Jeff D. Brazell, President/CEO of The Modellers, a Salt Lake City based predictive modeling market research firm that has done market/consumer research for a number of the nation's leading newspapers.
"The big news," he says, "is that through advanced research methods, we can precisely pinpoint subscriber "tipping points" in each market.
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