Avayon Technologies President, Jeff Babington, is committed to offering high quality consumer electronics products at affordable prices and providing outstanding customer service.
Part of his
support strategy is using his
website to disseminate product information and software updates to his
Because virtually all Avayon product sales are made through a network of retailers located in the U.S. and Canada, Jeff
had no way to communicate directly with thousands of Avayon customers, to inform them of new software updates, for example.
So in October 2007, Jeff began working with Market Momentum on an email marketing program.
The program Jeff
and Barbara developed was comprised of two components - a bi-monthly ezine and periodic product promotions.
also uses MediaBytes to spotlight customers who use his
products in interesting ways.
While analyzing MediaBytes campaign statistics, Jeff
and Barbara noted that, although a sizable number of customers clicked on an ezine link to get more information on Avayon's
personal media player, the MP-85, few orders were placed through the company's website.
Suspecting that the price might be too high, Jeff
decided to implement a follow-up campaign directed at those who clicked on the MP-85 ezine link and offered the product at a reduced price.
The results were impressive!
Sales of the MP-85 tripled among customers receiving the special promotion!
What does Jeff
have to say about his
"Email marketing is rapidly becoming the foundation of my marketing program," exclaimed Jeff