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Nero â€“ Press Releases
"Consistent with its mission to bring leading edge technology to the consumer electronics market, Avayon ceased the opportunity to add Nero Digital support to its already feature rich DXP-1000 DVD player", said Jeff Babington, President and CEO of Avayon.Babington adds, "Nero Digital is important technology and we wanted to be the first producer of DVD players to bring it to the North American market for both our existing and future customers".
Email Marketing Packages from Market Momentum LLC
Avayon Technologies President, Jeff Babington, is committed to offering high quality consumer electronics products at affordable prices and providing outstanding customer service.
Part of his support strategy is using his website to disseminate product information and software updates to his customers.
Because virtually all Avayon product sales are made through a network of retailers located in the U.S. and Canada, Jeff
had no way to communicate directly with thousands of Avayon customers, to inform them of new software updates, for example.
So in October 2007, Jeff began working with Market Momentum on an email marketing program.
The program Jeff
and Barbara developed was comprised of two components - a bi-monthly ezine and periodic product promotions.
also uses MediaBytes to spotlight customers who use his
products in interesting ways.
While analyzing MediaBytes campaign statistics, Jeff
and Barbara noted that, although a sizable number of customers clicked on an ezine link to get more information on Avayon's
personal media player, the MP-85, few orders were placed through the company's website.
Suspecting that the price might be too high, Jeff
decided to implement a follow-up campaign directed at those who clicked on the MP-85 ezine link and offered the product at a reduced price.
The results were impressive!
Sales of the MP-85 tripled among customers receiving the special promotion!
What does Jeff
have to say about his
"Email marketing is rapidly becoming the foundation of my marketing program," exclaimed Jeff
"With the MP-85 AVAYON is providing ...
"With the MP-85 AVAYON is providing customers with a robust media player in a sleek, stainless metal case that can go anywhere" stated AVAYON President Jeff Babington.
EETimes.com - Press Release - Nero Unveils new Nero Digital(TM) Certified Avayon DXP-1000 DVD Player at CES 2006
"Consistent with its mission to bring leading edge technology to the consumer electronics market, Avayon seized the opportunity to add Nero Digital support to its already feature rich DXP-1000 DVD player," said Jeff Babington, President and CEO of Avayon.Babington adds, "Nero Digital is important technology and we wanted to be the first producer of DVD players to bring it to the North American market for both our existing and future customers."
AVAYON Technologies Announces DivX Certified DVD Player; DXP-1000 from American-Based Company is Feature Rich, Yet Value Priced
Worldwide users currently number more than 140 million and that number is growing," said Jeff Babington, President and CEO of AVAYON."But it has been difficult for DivX users to find high quality players that offered the full range of features, yet carried a reasonable price tag.The DXP-1000 is designed to appeal to this new mass market, and our challenge to meet product demand has proven the point."Babington adds, "We already have future products in the design stage, and expect to nail down release schedules soon."
...Jeff Babington Avayon Technologies, Inc. (603) 891-1241 Info@avayon.com