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Dr. Jef I. Richards

Professor and Chair, Department, Advertising, Public Relations and Retailing

Michigan State University

Direct Phone: (512) ***-****       

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Michigan State University

541 E. Grand River Map

East Lansing, Michigan 48823

United States

Company Description

Founded in 2003, the MSU Product Center helps Michigan entrepreneurs develop and commercialize high-value, consumer-responsive products and businesses in the agriculture, natural resources and bioeconomy sectors. The Center's statewide network of innovati ... more

Find other employees at this company (36,697)

Background Information

Employment History

The Center for Interactive Advertising


Board Member
Mid-Michigan Creative Alliance

Board Member
Texas Memorial Museum of Science and History

Board Member
A&SR Editorial

NARB Panel Member
National Advertising Division

Board Member
American Marketing Association





Mass Communication

Web References (92 Total References)

Advertising Educational Foundation - Board of Directors [cached]

Jef Richards

Jef Richards, J.D., Ph.D. Chair, Advertising and PR Department Michigan State University

American Academy of Advertising - Where To Go [cached]

Jef I. Richards, J.D., Ph.D.

Professor & Chair,Department of
Advertising, Public Relations & Retailing
Michigan State University
Get the 2015 volume here

About Us - Stimuli Creative [cached]

Jef I. Richards / Department Chair & Professor, Advertising + Public Relations, Michigan State University

Space and light and order.

American Academy of Advertising - Committees [cached]

Jef Richards, Michigan State University

Jef Richards, a well-known ... [cached]

Jef Richards, a well-known advertising professor at Michigan State University, summed it up best: "Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"

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