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This profile was last updated on 1/9/15  and contains information from public web pages and contributions from the ZoomInfo community.

Jeannie Amerson

Wrong Jeannie Amerson?

Advertising and Loyalty Manager

Flash Foods Inc
215 Pendleton St.
Waycross , Georgia 31501
United States

Company Description: We can trace our beginnings to a small grocery store in Folkston, Georgia in 1952 operated by J. C. Jones, Jr., and his father J. C. Jones, Sr., from that time...   more
Background

Employment History

  • Advertising and Loyalty Manager
    Jones Co./Flash Foods

Education

  • Valdosta State University
21 Total References
Web References
"This was our first year testing ...
www.newbrandanalytics.com, 31 Jan 2014 [cached]
"This was our first year testing a 12-Days of Christmas promotion," said Jeannie Amerson, advertising and loyalty manager at the Jones Co./Flash Foods.
...
"In the last few years, vendors have become a lot more approachable and supportive regarding these types of promotions online versus just in-store promotions than they were in the past, so it's easier to get products and promotional items donated for that," Amerson noted.
Amerson has seen firsthand that social media engagement drops if the chain is just promoting as opposed to offering exciting ways to interact with fans, so the chain now focuses on keeping the fun going. "For us, social media is about building our brand and relationships with our customers so they visit our stores. We're not promoting constantly because nobody wants to be sold to 24/7, but we do try to find the balance between posting promotions and having fun," she said.
The two promotions that created the most engagement with fans centered around a guessing game. In 2012, the chain featured a jellybean guessing game where fans guessed how many jellybeans were in the container. Due to its success, Flash Foods repeated the promotion this year around Halloween using candy corn. "We had over 35,000 impressions and over 1,200 comments," Amerson said.
But for Flash Foods, engaging with the right fans is even more important than just gaining likes, shares and followers. "Engaging with a man in California doesn't help us because our stores are in Georgia and Florida. We've worked hard to do things that specifically resonate with our local customer base," Amerson said.
Pinnacle Press Releases
portal.pinncorp.com, 29 April 2013 [cached]
"We look forward to continuing to add value to our existing GoBlue ACH payment program, by deploying a mobile payment solution that is more convenient and secure than traditional payment options," says Jeannie Amerson, Advertising & Loyalty Manager of Flash Foods.
Jeannie Amerson, advertising ...
www.newonline.org, 8 Oct 2014 [cached]
Jeannie Amerson, advertising & loyalty manager, Flash Foods Inc.
"We look forward to continuing to ...
www.financial-mobility.com, 29 April 2013 [cached]
"We look forward to continuing to add value to our existing GoBlue ACH payment program, by deploying a mobile payment solution that is more convenient and secure than traditional payment options," says Jeannie Amerson, advertising & loyalty manager of Flash Foods.
Jeannie Amerson | Speakers and Advisory Council |
www.convenienceretailing.com, 6 Nov 2013 [cached]
Jeannie Amerson Advertising & Loyalty Manager, Flash Foods, Inc.
...
As the Advertising & Loyalty Manager, Jeannie Amerson handles the creative development and management of a consumer-based Rewards Program for Flash Foods, Inc., a chain of 174 stores located in Georgia and North Florida. She has a strong background in marketing and communications with focuses in the areas of brand strategy, print and on-line advertising efforts, social and digital media, loyalty and CRM.
A graduate of Valdosta State University, Jeannie has over 18 years of marketing experience in the c-store industry.
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