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2015-09-10T00:00:00.000Z

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Wrong Jeannette Chang?

Mrs. Jeannette Chang

Executive Director

Baker Technology Limited

HQ Phone: +65 62621380

Baker Technology Limited

10 Jalan Samulun

Singapore, 629124

Singapore

Find other employees at this company (22)

Background Information

Employment History

Vice President and Publisher

Harper's Bazaar

Senior Vice President

The Hearst Corporation

Web References (86 Total References)


StarTiger - Browse Celebrities by Category or A-Z

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Jeannette Chang publisher


Fragrance Sales Getting Weak « HarvestAdsDepot.com

www.harvestadsdepot.com [cached]

Jeannette Chang, publisher of Harper's Bazaar, said the prestige beauty category, the core of the magazine's beauty business, has been languishing.

"Most of the growth in this beauty category has been from mass beauty advertisers, which is not the core of Bazaar's beauty advertising mix," said Chang. However, she predicts increased prestige beauty business for fall due to a number of upcoming fragrance launches.
Chang said the magazine has decided to concentrate on the high end of the market and doesn't want to go after mass advertisers, despite published reports that the magazine wanted to broaden its ad base. She cited gains in the first half in U.S. designer apparel, European apparel and fine jewelry and watches.


HarvestAdsDepot.com

www.harvestadsdepot.com [cached]

Jeannette Chang, publisher of Harper's Bazaar, said the prestige beauty category, the core of the magazine's beauty business, has been languishing.

"Most of the growth in this beauty category has been from mass beauty advertisers, which is not the core of Bazaar's beauty advertising mix," said Chang. However, she predicts increased prestige beauty business for fall due to a number of upcoming fragrance launches.
Chang said the magazine has decided to concentrate on the high end of the market and doesn't want to go after mass advertisers, despite published reports that the magazine wanted to broaden its ad base. She cited gains in the first half in U.S. designer apparel, European apparel and fine jewelry and watches.


HarvestAdsDepot.com

www.harvestadsdepot.com [cached]

Jeannette Chang, publisher of Harper's Bazaar, said the prestige beauty category, the core of the magazine's beauty business, has been languishing.

"Most of the growth in this beauty category has been from mass beauty advertisers, which is not the core of Bazaar's beauty advertising mix," said Chang. However, she predicts increased prestige beauty business for fall due to a number of upcoming fragrance launches.
Chang said the magazine has decided to concentrate on the high end of the market and doesn't want to go after mass advertisers, despite published reports that the magazine wanted to broaden its ad base. She cited gains in the first half in U.S. designer apparel, European apparel and fine jewelry and watches.


Advertising « HarvestAdsDepot.com

www.harvestadsdepot.com [cached]

Jeannette Chang, publisher of Harper's Bazaar, said the prestige beauty category, the core of the magazine's beauty business, has been languishing.

"Most of the growth in this beauty category has been from mass beauty advertisers, which is not the core of Bazaar's beauty advertising mix," said Chang. However, she predicts increased prestige beauty business for fall due to a number of upcoming fragrance launches.
Chang said the magazine has decided to concentrate on the high end of the market and doesn't want to go after mass advertisers, despite published reports that the magazine wanted to broaden its ad base. She cited gains in the first half in U.S. designer apparel, European apparel and fine jewelry and watches.

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