BRIDGETOWN, Barbados, Mar 11 - Former secretary general of the Barbados-based Caribbean Tourism Organisation
(CTO), Jean Holder
, is to launch a book looking at the history and challenges facing Caribbean tourism
The March 17 launch of the book "Caribbean Tourism" will take place at the Caribbean Development Bank
in Barbados and recounts the turbulent history of on tourism's introduction to the Caribbean and how it has become the major driver of the region's economy.
In the publication, Holder
the chairman of the regional airline, LIAT
, reminds readers tourism was a means of diversifying the Caribbean sugar industry, beset with difficulties after emancipation in the 1830s.
writes that it was a situation made even more difficult by the fact that tourism itself is a complex and invasive phenomenon which does not require a history of colonialism and racism to provoke strong reactions in a society.
The author presents case studies from islands where Caribbean tourism first blossomed - Barbados, Bermuda, the Bahamas, Jamaica and Cuba - to demonstrate the post-emancipation complexities and the measures taken to address them.
details the history of various regional entities and their successes and failures in developing the Caribbean tourism sector.
who has been in the tourism industry for more than three decades, analyzes Caribbean tourism performances in the second decade of the 21st Century against the background of the world economic recession and the lessons learned from the global downturn.