Jean Haller, owner of Journeys of Life in Pittsburgh, Pa., creates a theme each year for their front window.
"We create a holiday display of ornaments and lights in the front window.
Below that we have gift products, not necessarily red and green, that can be given for holiday gifts.
planned theme for this year is renaissance angels from Silvestri!, which she
describes as "just gorgeous.
Equally important, says Haller
, "most will sell year round."
Similarly, says Journeys of Life's Jean Haller, "We do not do any holiday displays or play holiday music until the day after Thanksgiving.
themed front window display by incorporating one holiday piece into her
everyday displays throughout her
"This gives people the idea to think about buying for holiday gifts.
adds that unless your customers are shopping your store for holiday merchandise such as tabletop decorations, ornaments, and holiday wrapping paper and cards, it's best to instead work on making your everyday merchandise appealing for holiday giving.
"Over the years I have found that fewer people are buying true holiday merchandise before the after Christmas sales.
, "Give you customers reasons to buy.