Jay Newman, vice president and general manager of WJZ, said the advertising climate for his station has picked up in recent months.
"Part of that is advertisers are coming back to television, and part of it is [our] ratings … and that continues to improve and continues to be very, very strong with the strength of our news product and daytime programming," he
would not give specific figures, he
said advertising revenues began picking up in July, and he
expects the trend to continue into next year.
has tried to make cuts that don't affect the news product.