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Vice President and General Manager
CBS TV Stations
"Part of that is advertisers are coming back to television, and part of it is [our] ratings … and that continues to improve and continues to be very, very strong with the strength of our news product and daytime programming,"
Late newscasts see steep ratings declines in Baltimore â€” GreenLink Networks Portal
"We have successfully and dramatically changed our approach over the last years to be more in synch with how viewers access news," Newman says.
"Long gone is the era that I grew up in where the family gathered around the TV and watched one half hour of news at 6 o'clock - or watched the late news before they shut off the lights and went to bed.
It isn't about one time period anymore."
Pointing to more hours of local news and a strong commitment to the Internet and social media, Newman says, "Our approach is now to access more viewers, more often throughout the day over a variety of media platforms - whether that's on WJZ television, WJZ.com, or whether it's the 40,000-plus fans we have on Facebook, on Twitter or other social media."
"The Masters is always, and has been for decades, the premier golf event and a premier sports event for any year," Newman said in an interview Wednesday.
"Obviously the return of Tiger Woods for this year's Masters will peak even more interest in it."
Newman declined to disclose specific sales figures or ad rates, or if the station is asking more for an ad spot.
Last year's final round of the Masters drew a 7.8 rating, or 86,000 households, in Greater Baltimore, Newman said.
Lightwood Consultancy Ltd
Steven Sewald & Company
Curtin University of Technology