"JoyBreak cards are about smiling, relaxing for a moment in our crazy world, and remembering who we truly are," said Jay Kraker, president of Kraker & Company.
At http://www.joybreak.com/ , players may purchase game cards for $1 each, or $24.95 for an annual subscription offering unlimited use.As with e-greeting cards, JoyBreaks
can be sent to others by e-mail.Unlike cards, they can as easily be enjoyed by the purchaser.
"Most of us get so caught up in the busyness of life that we frequently feel more like 'human doings' than human beings," said Kraker
."We created JoyBreak as a way to remind everyone to make time for little things that can brighten our outlook and re-energize us for the rest of the day.We also created it for those who occasionally need help remembering how to smile, and feel it deep down."
Players may choose JoyBreak cards that suit their circumstances.Some are designed for the overworked and others for families.When selecting JoyBreak cards, players also may specify the time they have for an activity.
One goal, said Kraker
, is to increase the variety of categories and activities as participants contribute ideas that create joy for them personally.
The game will benefit more than its players.Kraker
will donate a portion of JoyBreak revenue to charities that customers designate when they purchase cards or subscriptions.The percentage increases in steps from 10% to 75% with the level of effort that each charity contributes to promote the game.
"The JoyBreak game is based on two principles," said Kraker
."First, most of us can benefit by lightening up a little bit.Equally important, if each of us will commit to do just one or two things for others, even little things, we would have a very different world."
SOURCE: Kraker & Company, Inc.
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