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Jay Dorris

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Wind Creek Hospitality

303 Poarch Rd

Atmore, Alabama 36502

United States

Company Description

Wind Creek Hospitality is an authority of the Poarch Band of Creek Indians. Wind Creek Hospitality manages the Tribe's gaming facilities including: Wind Creek Atmore, Wind Creek Wetumpka, Wind Creek Montgomery as well as multiple racetracks in Alabama and ... more

Find other employees at this company (202)

Background Information

Employment History

Chief Executive Officer

Lapin International Inc

Chief Executive Officer

Strategic Business Ethics Inc


PCI Gaming Authority


Poarch Band

Web References (79 Total References)

Jay Dorris, President and ... [cached]

Jay Dorris, President and Chief Executive Officer of WCH, commented; "We are proud of the quality and attention to customer service that characterizes our three successful gaming operations in the State of Alabama.

"We are extremely fortunate to have ... [cached]

"We are extremely fortunate to have dedicated employees who represent the Wind Creek brand of excellence and service," said Jay Dorris, President and CEO of PCI Gaming Authority which oversees Wind Creek Hospitality (the Tribe's gaming enterprise).  "Wind Creek continues to build economic security for our employees and their families and we are proud to be an economic engine in the State."

Wind Creek Wetumpka to Sponsor NASCAR  Sprint Cup Series at Atlanta Motor Speedway Labor Day Weekend - Wind Creek Hospitality [cached]

Jay Dorris, President of Wind Creek Hospitality noted, "NASCAR is an important part of our culture here.

"This is a really important sponsorship ... [cached]

"This is a really important sponsorship for us," noted Jay Dorris, President of WInd Creek Hospitality, which operates Wind Creek Wetumpka and several other entertainment properties in Alabama and Florida.

"We had this great piece of ... [cached]

"We had this great piece of property and wanted to transform our operations from what looked like bingo halls to world class resorts with full gaming, food and beverage offerings, and an entertainment center with bowling, an arcade and a stage for performers," said Jay Dorris, Wind Creek Hospitality CEO and president.

The company was concerned that its workforce would not be able to provide a level of service consistent with these new surroundings, and that it would adversely affect attendance. WCH's employees were non tribal and from diverse backgrounds working alongside members of the Poarch tribe. The company feared it "lacked a cohesive employee culture," Dorris explained.
"Once the purpose was clear, we met with our tribal and non-tribal employees and laid out the values that we agreed to operate under - through consensus," Dorris said.
"By inspiring employees to focus on the care of women, it made their tasks more meaningful and satisfying," Dorris said. "Rather than demanding that people do this or that, we learned what our collective purpose was - taking care of people, especially women - and where and how this was consistent with our internal values."
"The process created a level of happiness here that did not exist previously," continued Dorris. "We have distilled the intrinsic in what we do and how we do it, creating strong employee enthusiasm for our values.
He added, "Employees now feel they are providing a service of real benefit."

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