Hawks' Executive Vice President Jay Blunk said the deal is "one of the larger sponsorships we have.
(Scott Strazzante, Chicago Tribune / October 3, 2010)
The Calgary Flames have a similar partnership, Blackhawks Executive Vice President Jay Blunk said.
"Right now the economy is dictating that not only advertising, but sports teams, deliver real value," Blunk
said it's "one of the larger sponsorships we have."
When the National Football League last year OK'd sponsor patches on practice jerseys, the Chicago Bears struck a deal with NorthShore University HealthSystem.
was smart to recognize that there was a great idea with the NFL giving permission for their teams to do that," Blunk
"So we took a page out of their playbook, so to speak."
said it was important to find a local partner, if possible.
, who cited the cooperation of players as something the Hawks have been able to offer partners, said sponsors want to "get as close to the content as they can" because traditional advertising is more easily bypassed than it used to be.
Logos such as those on the boards at games and seen on practice jerseys in interviews help do this.
"Chances are that logo is going to provide additional value throughout the city in places where maybe you wouldn't have gotten exposure, whether it's a newscast or a sportscast or someone's Web site," Blunk