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This profile was last updated on 9/25/14  and contains information from public web pages and contributions from the ZoomInfo community.

Javier Escobedo

Wrong Javier Escobedo?

Chief Marketing Officer

Hotwire Inc
655 Montgomery St. Suite 600
San Francisco, California 94111
United States

Company Description: Hotwire.com(TM) is a leading discount travel site with low rates on airline tickets, hotel rooms, rental cars, cruises and vacation packages. Launched in 2000,...   more
Background

Employment History

  • Managing Partner
    OLE
  • Vice President of Marketing
    Univision Online
  • Chief Digital Officer - South America
    Banco Bilbao Vizcaya Argentaria SA
  • Vice President, General Manager LatAm - Hotels.com
    Expedia , Inc.
  • Diretor Presidente, Expedia Do Brasil Ltda.
    Expedia , Inc.
  • Manager, International Planning
    Microsoft Corporation
  • Chief Executive Officer
    Prodigy MSN (Microsoft / Telmex)
  • Director General
    Prodigy MSN (Microsoft / Telmex)
  • General Manager
    Prodigy MSN (Microsoft / Telmex)

Board Memberships and Affiliations

  • Board Member
    PRI
  • Board of Trustees Member
    WGBH Educational Foundation
  • Founder
    OLE

Education

  • Cum Laude MBA
    University of Chicago's Graduate School of Business
  • BS degree , Actuarial Sciences
    University of Chicago's Graduate School of Business
57 Total References
Web References
PRI Board of Directors | Public Radio International
www.pri.org, 25 Sept 2014 [cached]
Javier Escobedo Chief Marketing Officer Hotwire, Inc.
The U.S. Hispanic Beauty Market - Beauty Packaging Magazine
www.beautypackaging.com, 2 July 2013 [cached]
"There are few [physical appearance] things that are specific to our race in particular," says Javier Escobedo, managing partner for Olé, a Hispanic advertising agency in New York City.
...
In terms of packaging, the more mass, lower-end your product is, the more important bi-lingual packaging is," says Escobedo, citing the fact that new immigrants-who tend to speak exclusively Spanish-cannot usually afford expensive products.
...
We have seen a lot of beauty ads that don't connect with Hispanic people," says Escobedo. "It's about building the emotional connection.
Javier Escobedo Joins ...
www.wvgazette.com, 1 Nov 2007 [cached]
Javier Escobedo Joins Public Radio International Board of Directors
Minneapolis, MN (PRWEB) November 1, 2007 -- Public Radio International (PRI) announces that Javier Escobedo has been unanimously elected to the PRI Board of Directors.A veteran in international and domestic marketing and advertising, Escobedo is managing partner of advertising agency OLE®.The Board approved Escobedo as a new director at its June meeting, effective immediately.
The PRI Board of Directors boasts a diverse roster of leaders in business, philanthropy, technology, education and the arts, and is recognized throughout the nonprofit sector for its independence, breadth of experience and entrepreneurial vision.PRI President and CEO Alisa Miller says of Escobedo's appointment, "Javier is a creative, forward-thinking entrepreneur, one who recognizes that our mission of helping listeners understand our interdependent world is vitally important.
...
Escobedo adds, "I am proud of having the opportunity to serve PRI and to help take its vision to a broader group of people.I'm looking forward to advising PRI's superb management team in their efforts to cater to the broad multi-cultural audience that is so important in our interdependent world."
Escobedo has spent the past two decades leading and developing some of the best known brands.Before founding OLE in 2003, he was vice president of Marketing at Univision Online, based in New York.Prior to that, he led International Planning for Microsoft's consumer products in Latin America and Spain.He started his career in Mexico as a brand assistant at Procter & Gamble and quickly rose through the ranks to manage the nutritional category.He holds a cum laude MBA from the University of Chicago.
I-COM | International Conference on Online Media Measurement - Programme Committee: Ibero-American Summit
i-com.org, 11 June 2010 [cached]
Javier Escobedo (IAB Mexico)
General Manager of Prodigy MSN, a joint venture between Microsoft and Telmex. As the top executive of the company, Javier is in charge of the day-to-day operations of the JV and leads its growth efforts, leveraging the most-visited portal in Mexico as an entry point to such iconic products as Hotmail and Live Messenger. Prodigy MSN is the undisputed online leader in Mexico with 23 million registered users and is the vehicle of choice for advertisers wanting to boost the power of their campaigns on the Web. Since 2007 he has been a member of the Board of Directors of Public Radio International. Javier has a BS degree in Actuarial Sciences and a Cum Laude MBA from the University of Chicago's Graduate School of Business.
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