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Creator and Executive Producer

Local Address: Los Angeles, California, United States
Si TV
 
Background

Employment History

  • Head Writer
    LATV
  • Writer
    NBC/Universal Diversity Scene Showcase
  • Writer
    NBC "Writers on the Verge" Program
  • Creator and Executive Producer
Web References
Jason "El Principal" Nieves, ...
phiota.site-ym.com, 1 Jan 2010 [cached]
Jason "El Principal" Nieves, Sigma Chapter at Brooklyn College Spring '98, is the Creator/Executive Producer of LATINO 101: A Hilarious New, Original Series Profiling Latino Life in America Premiering January 8 at 9PM ET/PT on SiTV.
LATINO 101 features an unprecedented collection of Latino entertainers who provide humorous and insightful observations on a specific topic each week, ranging from Politics to Music to Religion.
Jason Nieves and co-creator/producer Keu Reyes' bring an outrageous sensibility to the 13-episode series. The new series kicks-off with the episode "Latino Studies", a lesson in Latino Culture from a unique comedic perspective.
...
Jason, paying respect to Phi Iota Alpha, says "Just like the fraternity, the talent in front of and behind the camera, want to open doors and show Latinos in new and exciting lights."
LATINO 101 will premiere on Si TV, the first television network dedicated to inspiring and entertaining American Latinos in English, on January 8 at 9PM ET/PT. For more information, go to www.sitv.com/latino101 or contact Jason Nieves at jasonnieves@yahoo.com.
Writers Program alumni Jason ...
nhmc.org, 1 Jan 2010 [cached]
Writers Program alumni Jason Nieves and Keu Reyes bring "LATINO 101", an irreverent new comedic 13-episode series examining Latino life, to SiTV starting this month.Edgy and unapologetic, LATINO 101 whose tagline is "The Class You Never Took", addresses longtime beliefs and stereotypes about Latinos head-on.
Jason Nieves and Keu Reyes, the creators & executive producers, showcase an unprecedented collection of Latino entertainers who provide humorous and insightful observations on a specific topic each week, ranging from Politics to Music to Religion."Scrubs" star Judy Reyes, "Dexter" star David Zayas, Ruperto Vanderpool, "Latin King of Comedy" Joey Medina, and Sandra Valls are among the over 40 comedians, actors, writers,and musicians who comprise television's most impressive stable of Latino pundits.
...
Jason Nieves was a head writer for LATV's "The Homies Show", an NBC Writers On The Verge Writing Program fellow, and a writer for NBC/Universal's Diversity Scene Showcase.Keu Reyes is the creator of the Imagen award nominated animated program "Ceasar & Chuy", a standup comedian, and a film festival circuit winner.
Both men acknowledge the NHMC's influence on how they work, "Just like the coalition, we stress the importance of hiring Latino talent in front of and behind the camera. e want to open doors and show Latinos in new and exciting lights."
LATINO 101 premiered on January 8 and new episodes are every Friday at 9PM ET/PT on SiTV. or more information, go to www.sitv.com/latino101 or contact Jason Nieves at jasonnieves@yahoo.com or Keu Reyes at keu@artisitcwarfare.com .
Writers Program alumni Jason ...
www.nhmc.org, 1 Jan 2010 [cached]
Writers Program alumni Jason Nieves and Keu Reyes bring "LATINO 101", an irreverent new comedic 13-episode series examining Latino life, to SiTV starting this month. Edgy and unapologetic, LATINO 101 whose tagline is "The Class You Never Took", addresses longtime beliefs and stereotypes about Latinos head-on.
Jason Nieves and Keu Reyes, the creators & executive producers, showcase an unprecedented collection of Latino entertainers who provide humorous and insightful observations on a specific topic each week, ranging from Politics to Music to Religion.
...
Jason Nieves was a head writer for LATV's "The Homies Show", an NBC Writers On The Verge Writing Program fellow, and a writer for NBC/Universal's Diversity Scene Showcase.Keu Reyes is the creator of the Imagen award nominated animated program "Ceasar & Chuy", a standup comedian, and a film festival circuit winner. Both men acknowledge the NHMC's influence on how they work, "Just like the coalition, we stress the importance of hiring Latino talent in front of and behind the camera. We want to open doors and show Latinos in new and exciting lights." LATINO 101 premiered on January 8 and new episodes are every Friday at 9PM ET/PT on SiTV. For more information, go to www.sitv.com/latino101 or contact Jason Nieves at jasonnieves@yahoo.com or Keu Reyes at keu@artisitcwarfare.com .
The Latino Leaders Agenda Part II: Latinos in Hollywood | Latino Leaders Magazine
latinoleaders.com, 1 July 2012 [cached]
"I think in every aspect…across the board people of color are always going to have to work twice as hard to get twice as much," said Jason Nieves, a Latino writer based in Los Angeles. A Brooklyn-bred comedian and satirist, Nieves knows first-hand the difficulties of breaking into Hollywood writing rooms. Diversity, he says, means one chair out of 10 goes to a person of color or a woman. "That's not diversity. That's humanity," he said.
Nieves' observations are rooted in the realities of the data: As of 2007, Latinos made up an estimated 2 percent of television writers despite Latinos accounting for nearly 16 percent of the U.S. population, and that gap appears to be widening.
Surrounding the argument is the perception of Latinos, not just in Hollywood but the perception and the broadcasted 'reality' of Latinos as nothing more than servants, criminals or uneducated.
More than that, Nieves says, is the idea that Hollywood believes Latinos can only write Latino-themed work.
"I think the reason they think that is because they don't have to live in our world," he said. "If you're a Latino in America, you basically have your Latino side, and you have your American side. If you're a white American guy, you only have a white American side."
Nieves says people of color should be valued differently. Instead of 50 percent of a writer, he argues it should be 200 percent - 100 percent humanity plus 100 percent or their diverse background.
...
The "irony" of that progress, Nieves said, is that while the roles are improving, Latinos aren't entrusted to write for other Latinos, let alone their costars. Because of this, the writing can be a "little one note," he said. "While I am happy to see more Latinos in front of the camera, it's (ironic) that we can be on a show, but we're not good enough to write for the people on that show."
Nieves recounted a story describing this irony. Once during staffing season, he went on a show with five 'people of color' who were part of the main cast and two regulars. Even with seven people of color - something he called "pretty impressive" - Nieves said that the writing room had one writer of color.
...
From the writer's perspective, Nieves is equally as adamant that this is a business first, and that if the story is not relatable or marketable, it doesn't matter how personally attached he might get to it.
"If you want to write for the sake of writing, God bless you," he said. "I do that, too. But what I do is I try to make the idea that I want and put it into commercial form. I am not selling out or watering down. I am finding a way to make it relatable to everyone and also at the same time, understand that what I am writing is to be sold."
Such was the case when Nieves launched "Latino 101," a pop-culture comedy show that he writes for. The program, which runs on NuvoTV, creatively explores the Latino culture through comedy. In this case, Nieves created his own opportunity where there might not have been one. Nieves is a beneficiary of the advocacy of groups like the National Media Hispanic Coalition. Since 1986, the group has worked to both speak out on behalf of Latino talent but also to provide opportunities for it. Nieves, for example, was part of their competitive writing program, which opened doors for him at major networks.
...
The numbers suggest one reality, but Nieves, Chavez and Rodriguez share the common vision that diversity needs to improve, but that this is not 1999, and another "BROWNOUT" isn't imminent.
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