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PricewaterhouseCoopers (www.pwc.com) provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 140,000 people in 149 countries across our network share their th...
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There are obstacles with government ...
There are obstacles with government regulation and health-care companies need to retool business models, said Jason Gagnon, with PricewaterhouseCoopers.
And consumers would have to buy into genetic testing, which is becoming more affordable, to learn their predisposition to diseases.
Health-care reform to reduce costs could propel personalized medicine forward.
"(Insurance) payers and government play a key role in four areas that could advance or impede personalized medicine," Gagnon
The two-hour program featured guest ...
The two-hour program featured guest speakers Jason Gagnon, a manager with the life sciences division of PricewaterhouseCoopers (PwC), Karen Holbrook, vice president for Research and Innovation at the University of South Florida and Chuck Hewett, vice president and chief operating officer of The Jackson Laboratory.
presented on the economic and social impacts of personalized medicine.
has conducted extensive research in the field and predicts that the market will grow by at least 44%, from $232B to $452B by 2015.
explained the â€œFour Psâ€ of Personalized Medicine (personalized, predictive, preventative and participatory) and described the shift to prescription of wellness rather than treatment of disease.
discussed PwCâ€™s work in collaborations for personalized medicine and how the most successful will be ones who are well poised as partners for the future.