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Wrong Jasmine Kalra?

Jasmine Kalra

Direct Phone: +91 *** *** ****       

Email: j***@***.com

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Company Description

Icreon is a leading customized (bespoke) process-driven software solutions provider based in India. We were established in early 2000 as Indicom Communications, and through the years, have helped and partnered with reputed brands, startup ventures, and of ... more

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Background Information

Web References (9 Total References)

Web Design News | Dodds Web Design and Multimedia ChronicleDodds Web Design and Multimedia Chronicle [cached]

We have been able to provide good solutions to the businesses to enable them create a distinct identity", says Jasmine Kalra, VP, Icreon.

Usability courses - training in user-centered design [cached]

Jasmine Kalra

CUA of the Month - Jasmine Kalra of Icreon Communications

Usability consulting and training with Human Factors International--ensuring user satisfaction through user-centered design, user experience design, human factors, and software ergonomics [cached]

Jasmine Kalra of Icreon Communications

Usability courses - training in user-centered design [cached]

Jasmine Kalra

CUA of the Month - Jasmine Kalra of Icreon Communications

CUA of the Month [cached]

Jasmine Kalra

Jasmine Kalra
Vice President of Operations Icreon Communications
This is why Jasmine Kalra, Vice President of Operations for Icreon Communications in New Delhi, India, decided to become a Certified Usability Analyst.
Icreon is a global software development and consulting firm that helps businesses develop technology roadmaps that can then help drive efficiencies throughout the business and help them gain a competitive advantage in the marketplace. Icreon's services include software and web development, legacy migrations, IT consulting etc. Given the diverse nature of the business, Jasmine was able to immediately implement the things she learned at her job.
"I knew during the training what my goal was. I was able to speak with the trainers about changes I wanted to make at Icreon to integrate usability practices into our work. And how I could leverage this knowledge to design and deliver more effective solutions for our clients and hence drive greater ROI for them as well as for ourselves."
Jasmine started off as a web designer in 1999, and eventually moved on to project management positions. She has been instrumental in setting up the processes and systems in the company and is continually looking at ways to improve the project delivery mechanisms in the company. Now, she works as the Vice President of Operations. It's a multidisciplinary position which requires expertise in many areas.
Even before her CUA training, Jasmine and her team won the 2010 W3 Silver Award; the placed Icreon's design capabilities over those of 3000 other organizations that were competing for the title.
Jasmine describes her day-to-day work: "I work on three to four large projects at a time, but they change continuously. I work a lot with the internal teams, and the customer delivery teams. I also work directly with a few major clients, managing their accounts."
Despite her busy schedule, Jasmine has chosen to prioritize the implementation of usability practices not only on the projects she deals with directly, but across Icreon as a whole.
However, Jasmine isn't stopping with just ad hoc changes. She seeks to develop a mature usability practice at Icreon.
Even though Jasmine doesn't have a strict "usability team," it's great to see how she is bringing the field of usability into the company's work.
Jasmine realizes the value of incorporating usability work into Icreon's design and development processes. This is a very ambitious goal, given that Icreon has offices in India, the United Kingdom, and the United States. But she is confident it will all work out.

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