Vice President of Operations
This is why Jasmine Kalra, Vice President of Operations for Icreon Communications in New Delhi, India, decided to become a Certified Usability Analyst.
is a global software development and consulting firm that helps businesses develop technology roadmaps that can then help drive efficiencies throughout the business and help them gain a competitive advantage in the marketplace.
services include software and web development, legacy migrations, IT consulting etc. Given the diverse nature of the business, Jasmine
was able to immediately implement the things she
learned at her
"I knew during the training what my goal was.
I was able to speak with the trainers about changes I wanted to make at Icreon
to integrate usability practices into our work.
And how I could leverage this knowledge to design and deliver more effective solutions for our clients and hence drive greater ROI for them as well as for ourselves."
started off as a web designer in 1999, and eventually moved on to project management positions.
has been instrumental in setting up the processes and systems in the company and is continually looking at ways to improve the project delivery mechanisms in the company.
Now, she works as the Vice President of Operations.
It's a multidisciplinary position which requires expertise in many areas.
Even before her
CUA training, Jasmine
team won the 2010 W3 Silver Award; the placed Icreon's design capabilities over those of 3000 other organizations that were competing for the title.
day-to-day work: "I work on three to four large projects at a time, but they change continuously.
I work a lot with the internal teams, and the customer delivery teams.
I also work directly with a few major clients, managing their accounts."
busy schedule, Jasmine
has chosen to prioritize the implementation of usability practices not only on the projects she
deals with directly, but across Icreon
as a whole.
isn't stopping with just ad hoc changes.
seeks to develop a mature usability practice at Icreon
Even though Jasmine
doesn't have a strict "usability team," it's great to see how she
is bringing the field of usability into the company's work.
realizes the value of incorporating usability work into Icreon's
design and development processes.
This is a very ambitious goal, given that Icreon
has offices in India, the United Kingdom, and the United States.
is confident it will all work out.