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Janie Blackstock

Director Or Marketing and Ancillary Services

Horizon Eyecare

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Horizon Eyecare

United Kingdom

Company Description

Horizon offers the most complete range of diagnostic services and treatments, both surgical and non-surgical, for the management of eye conditions in Scotland. The service is underpinned by a team approach with seven of the country’s leading eye special ... more

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Background Information

Web References (6 Total References)

Terms of Use | Horizon Eye Care [cached]

Contact: Janie Blackstock Address: Phone: 704-367-8106

At Horizon Eye Care, a ... [cached]

At Horizon Eye Care, a five-store chain in the Charlotte, N.C. area, AR lenses account for about half of all lens sales, according to Janie Blackstock, Horizon's director of optical operations. "We normally promote one AR product, normally Crizal Alizé," says Blackstock. "It's offered as an add-on for $99. Sometimes we also a stock Pentax lens, which is very good."

Most of the stock AR lenses prescribed are by Horizon's two pediatric ophthalmologists. "We insist on it for children," says Blackstock. "They're on computers more than we are and the AR helps with fatigue. Also, children are photographed more than adults are, so you don't have that ghostly image with AR lenses."
Blackstock remembers an incident a few years ago that convinced her of the value of dispensing AR lenses to children. While driving at night she looked in the rear view mirror and noticed that her daughter, who was sitting in the back seat, was struggling to see through her uncoated lenses.
"I looked back and saw all the reflections from the headlights and felt so bad for her," she recalls.

Horizon Eye Care [cached]

Horizon Eye Care, Janie Blackstock, (704) 365-0555, Iredell Memorial Hospital, Kelley Daspit APR, (704) 878-7447, [cached]

Janie Blackstock,Director of optical operations, Horizon EyeCare, Charlotte, N.C.Safety eyewear for children is considered so important at Horizon EyeCare it's priced to promote sales.A pair of Rec Specs with prescription polycarbonate lenses sells for $99 at the four-location ophthalmology practice in the Charlotte vicinity.Additionally, each of the locations has a sports display and the main office, which has a separate pediatric department (two of the group's 13 ophthalmologists specialize in pediatrics) is equipped with a huge display featuring autographed sports balls.

What Blackstone would like to see, though, is more fashionable sports eyewear."I'd like a lot more styles and brighter colors," she says.

Janie Blackstock, Horizon Eye ... [cached]

Janie Blackstock, Horizon Eye Care

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