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Janet M. Cooper

Director of Convention Operations

Radiological Society of North America , Inc.

HQ Phone:  (630) 571-2670

Direct Phone: (630) ***-****direct phone

Email: j***@***.org

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Radiological Society of North America , Inc.

820 Jorie Boulevard

Oak Brook, Illinois,60523

United States

Company Description

About the Radiological Society of North America The Radiological Society of North America (RSNA) is an association of more than 53,000 radiologists, radiation oncologists, medical physicists and related scientists, promoting excellence in patient care and heal...more

Background Information

Employment History

Facilitator

Venus Rising University


Director

Convention Operations RSNA


Web References(39 Total References)


digitalexperienceinstitute.org

Janet Cooper
Radiological Society of North America


digitalexperienceinstitute.org

The Radiological Society of North America continues to grow its digital meeting offering, and Janet Cooper, CMP, Director of Meetings and Convention Services at RSNA, and her team are working to answer these questions and more.
As a US-based organization, Cooper says RSNA has traditionally focused on English-speaking countries such as Australia, New Zealand, the United Kingdom and Canada. However, the organization expands its efforts to non-English-speaking markets based on its trade show presence. "Whenever we have a booth at a show in a new market, we aim to promote our virtual meeting," Cooper says. For example, after having a booth presence at radiology conferences in Japan and Germany in 2014, Cooper and her team made medical professionals in these two countries primary targets for the 2015 RSNA Virtual Meeting. This year, the organization is sending representatives to conferences in Peru and China, so these two markets will both be key targets for increasing the growth of the virtual audience. "We want to make sure our investment in the physical presence aligns with the rest of our marketing dollars for the best ROI," Cooper says. To better understand each market, Cooper says that RSNA's International Affairs Department analyzes the World Economic Forum's Global Competitiveness Report to consider where RSNA's offerings may be best received. "The report comes out every other year, and it helps drive decisions on where our marketing budget should be going to promote RSNA to prospective attendees and members," Cooper says. The report provides a wide range of valuable information including details on the infrastructure of countries, level of higher education and medical education, Internet connection capabilities and more. "It's a comprehensive look inside countries that helps us understand whether there are opportunities for RSNA to connect with the local medical community," Cooper says. "There is no way to fit into each attendee's schedule," Cooper says. "So we look at the timing of the on-site broadcast to make sure the sessions are fitting in a slot that will appeal to a wide international audience." Outside of getting the timing right, Cooper and her team have experimented with an equally important piece of the equation: pricing. "We've made the program very interactive, too," Cooper says. "In addition to adding more sessions, virtual attendees have opportunities to do more than listen to speakers. We offer a popular Case of the Day to solve, and they can view digital posters." "The virtual meeting started as a pilot," Cooper adds.


rsna.org [cached]

Janet Cooper
630-571-7856 Director: Convention Operations


rsna.org

Janet Cooper, CMP
Director, Convention Operations Direct: 630-571-7856 jcooper@rsna.org


pcma.org

The overall effect was to immerse attendees in the organization's brand immediately upon entering the space, according to Janet Cooper, CMP, RSNA's director of convention operations.
"When RSNA debuted the new design elements four years ago, the organization invested in a custom design that would be able to live several years at our meeting," Cooper said.


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