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Director, Convention Operations
HQ Phone:  (630) 571-2670
Direct Phone: (630) ***-****
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820 Jorie Boulevard
Oak Brook, Illinois,60523
About the Radiological Society of North America The Radiological Society of North America (RSNA) is an association of more than 53,000 radiologists, radiation oncologists, medical physicists and related scientists, promoting excellence in patient care and heal... more.
Convention Operations RSNA
Radiological Society of North America
The Radiological Society of North America continues to grow its digital meeting offering, and Janet Cooper, CMP, Director of Meetings and Convention Services at RSNA, and her team are working to answer these questions and more.
As a US-based organization, Cooper says RSNA has traditionally focused on English-speaking countries such as Australia, New Zealand, the United Kingdom and Canada. However, the organization expands its efforts to non-English-speaking markets based on its trade show presence. "Whenever we have a booth at a show in a new market, we aim to promote our virtual meeting," Cooper says. For example, after having a booth presence at radiology conferences in Japan and Germany in 2014, Cooper and her team made medical professionals in these two countries primary targets for the 2015 RSNA Virtual Meeting. This year, the organization is sending representatives to conferences in Peru and China, so these two markets will both be key targets for increasing the growth of the virtual audience. "We want to make sure our investment in the physical presence aligns with the rest of our marketing dollars for the best ROI," Cooper says. To better understand each market, Cooper says that RSNA's International Affairs Department analyzes the World Economic Forum's Global Competitiveness Report to consider where RSNA's offerings may be best received. "The report comes out every other year, and it helps drive decisions on where our marketing budget should be going to promote RSNA to prospective attendees and members," Cooper says. The report provides a wide range of valuable information including details on the infrastructure of countries, level of higher education and medical education, Internet connection capabilities and more. "It's a comprehensive look inside countries that helps us understand whether there are opportunities for RSNA to connect with the local medical community," Cooper says. "There is no way to fit into each attendee's schedule," Cooper says. "So we look at the timing of the on-site broadcast to make sure the sessions are fitting in a slot that will appeal to a wide international audience." Outside of getting the timing right, Cooper and her team have experimented with an equally important piece of the equation: pricing. "We've made the program very interactive, too," Cooper says. "In addition to adding more sessions, virtual attendees have opportunities to do more than listen to speakers. We offer a popular Case of the Day to solve, and they can view digital posters." "The virtual meeting started as a pilot," Cooper adds.
630-571-7856 Director: Convention Operations
Janet Cooper, CMP
Director, Convention Operations Direct: 630-571-7856 email@example.com
630-571-7856 Director: Housing, Registration and Travel Services