Named after the Olsens' younger sister, Elizabeth, and older brother, James, the line sees the Olsens girls teaming up with L'Koral Industries
, a Vernon, Calif.-based firm owned by partners Peter Koral and Jane Siskin
...Mary-Kate said they approached Siskin a year ago to become a partner in the label, which she hopes will fill "a void in the market that we thought we could definitely excel in."Siskin
said when she
met with the girls, they seemed to be on the same page almost immediately.
"It was at the same time that we were thinking of launching another contemporary line at Koral, so the timing was perfect," Siskin