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This profile was last updated on 2/27/15  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President Account Director

Infocore Inc
2375 Camino Vida Roble Suite A
Carlsbad , California 92011
United States

Company Description: Founded in 1992, Infocore, Inc. operates under one basic premise ... our success is completely dependent on your success. Our commitment to this philosophy has...   more
Background

Employment History

Education

  • B.A. , Anthropology
    University of Oregon
36 Total References
Web References
VP / Account Director - Jane ...
www.infocore.com, 3 Nov 2014 [cached]
VP / Account Director - Jane Crossan
Jane is a target marketing and market research professional with extensive background in database marketing, segmentation, and market research. She has been working with clients across multiple industries for over 20 years in helping them transform data, research, and analytics into actionable strategies for growth and customer retention.
At Infocore, Jane works closely with automotive clients and their agencies in designing the target audience to execute high performing customer acquisition programs. She also works with U.S. multi-national companies in bringing them together with Infocore's unique international data assets to fulfill their strategic data and analytic needs for new markets of expansion outside of the U.S.
Earlier in her career Jane has worked with National Decision Systems ("NDS"); HNC Software ("HNC"), now FICO; and The Nielsen Company where she led the strategic planning function for the Financial Services Group. Jane's clients have included Fortune 500 companies, including America's big box retailers, retail franchises, and the nation's largest retail banks, as well as Equifax, Total System Services, and other big players in the industry.
Jane has a B.A. in Anthropology with a Minor in Fine Arts from the University of Oregon. She credits her learnings in anthropology in finding her career path in marketing and data analytics. Studying cultures to understand how people interact with their environment teaches you how to frame the issue, assemble data, and find patterns and insights in the process to understand how customers are going to respond to your product, your service, and your marketing message.
For more information, please contact:
Jane Crossan, VP Account Director Infocore Inc. Email: jcrossan@infocore.com
Jane Crossan Call: ...
www.infocore.com, 12 July 2013 [cached]
Jane Crossan Call: 760-692-3031
"Earning $100,000 may seem modest ...
www.nielsen.com, 20 May 2008 [cached]
"Earning $100,000 may seem modest compared to the salaries of the big-city elite, but it is more than double the national median income of $49,280," said Jane Crossan, Vice President of the Financial Services Group at Claritas, Nielsen's marketing information provider, which conducted the analysis.
...
"Now more than ever, companies need a sophisticated understanding of the New Mass Affluent classâ€"who they are, where they live, what products they prefer and how best to market to them," said Crossan.
Proactive Approaches Stand Out As Primary Triggers For Rolling Over Retirement Accounts
www.claritas.com, 16 Jan 2007 [cached]
But, what is interesting is that almost 20 percent indicated they are taking a more proactive approach toward retirement planning, which is very good news for the industry," said Jane Crossan, Claritas Vice President of the Financial Services Group.
ABA Banking Online
www.ababj.com, 1 May 2005 [cached]
In response to this, Jane Crossan, vice-president and practice leader for the Financial Service Group, points out that Claritas's overriding objective typically is to get corporations to adopt some coordination and consistency among departments, which tend to name and slice differently."The Prizm system, with it's colorful and personifying naming conventions," says Crossan, "can be a good way to put a face on customers, but it is only a starting point."P$ychle, aimed at the financial services industry, is a household-level system, she adds.
What Wachovia doesDan Thorpe buys into "building on limited objectives" to gain insight, expertise, and prowess.He is a senior vice-president and statistics and modeling director of Wachovia's Customer Analysis Research and Targeting (CART) Group, and an all- around analytics expert.When asked about segmentation and why it is complicated, Thorpe answered in terms of coping with divergent geographic markets and complex product sets.
The modeler and analyst, who does research that supports product and segment managers throughout the Wachovia network, admits he, personally, is so "into the data," that it can be a challenge to pull back from the technical aspects of the discipline to easily communicate why certain data sets are valuable in broader strategic terms.He and line-of-business executives and segment pros spend a lot of time making those links and making sure the right information is being scoped out and applied correctly.
Instead of discussing specific projects in detail, Thorpe spoke generally about efforts to pin down household patterns of product use.When asked to identify some segments that Wachovia finds meaningful, Thorpe says, overall, he tends to break the financial services giant down into mass market vs. high net worth market.He defines segments for the firm as 1.
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