VP / Account Director - Jane Crossan
is a target marketing and market research professional with extensive background in database marketing, segmentation, and market research.
has been working with clients across multiple industries for over 20 years in helping them transform data, research, and analytics into actionable strategies for growth and customer retention.
works closely with automotive clients and their agencies in designing the target audience to execute high performing customer acquisition programs.
also works with U.S. multi-national companies in bringing them together with Infocore's unique international data assets to fulfill their strategic data and analytic needs for new markets of expansion outside of the U.S.
Earlier in her career Jane has worked with National Decision Systems ("NDS"); HNC Software ("HNC"), now FICO; and The Nielsen Company where she led the strategic planning function for the Financial Services Group.
Jane's clients have included Fortune 500 companies, including America's big box retailers, retail franchises, and the nation's largest retail banks, as well as Equifax, Total System Services, and other big players in the industry.
Jane has a B.A. in Anthropology with a Minor in Fine Arts from the University of Oregon.
learnings in anthropology in finding her
career path in marketing and data analytics.
Studying cultures to understand how people interact with their environment teaches you how to frame the issue, assemble data, and find patterns and insights in the process to understand how customers are going to respond to your product, your service, and your marketing message.
For more information, please contact:
Jane Crossan, VP Account Director