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This profile was last updated on 3/5/13  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President Practice Leader Fi...

Nielsen Claritas
The Nielsen Company
9276 Scranton Road # 300
San Diego, California 92121
United States

Company Description: In more than 100 countries, Nielsen provides clients the most complete understanding of consumer and media behavior. As a global leader in measurement and...   more

Employment History

28 Total References
Web References
Jane Crossan, Vice ..., 5 Mar 2013 [cached]
Jane Crossan, Vice President, Financial Services Practice, The Nielsen Company. Few issues have roused the American public in recent years as much as the debate over health insurance reform. While the Obama ...
"Earning $100,000 may seem modest ..., 20 May 2008 [cached]
"Earning $100,000 may seem modest compared to the salaries of the big-city elite, but it is more than double the national median income of $49,280," said Jane Crossan, Vice President of the Financial Services Group at Claritas, Nielsen's marketing information provider, which conducted the analysis.
"Now more than ever, companies need a sophisticated understanding of the New Mass Affluent classâ€"who they are, where they live, what products they prefer and how best to market to them," said Crossan.
Proactive Approaches Stand Out As Primary Triggers For Rolling Over Retirement Accounts, 16 Jan 2007 [cached]
But, what is interesting is that almost 20 percent indicated they are taking a more proactive approach toward retirement planning, which is very good news for the industry," said Jane Crossan, Claritas Vice President of the Financial Services Group.
ABA Banking Online, 1 May 2005 [cached]
In response to this, Jane Crossan, vice-president and practice leader for the Financial Service Group, points out that Claritas's overriding objective typically is to get corporations to adopt some coordination and consistency among departments, which tend to name and slice differently."The Prizm system, with it's colorful and personifying naming conventions," says Crossan, "can be a good way to put a face on customers, but it is only a starting point."P$ychle, aimed at the financial services industry, is a household-level system, she adds.
What Wachovia doesDan Thorpe buys into "building on limited objectives" to gain insight, expertise, and prowess.He is a senior vice-president and statistics and modeling director of Wachovia's Customer Analysis Research and Targeting (CART) Group, and an all- around analytics expert.When asked about segmentation and why it is complicated, Thorpe answered in terms of coping with divergent geographic markets and complex product sets.
The modeler and analyst, who does research that supports product and segment managers throughout the Wachovia network, admits he, personally, is so "into the data," that it can be a challenge to pull back from the technical aspects of the discipline to easily communicate why certain data sets are valuable in broader strategic terms.He and line-of-business executives and segment pros spend a lot of time making those links and making sure the right information is being scoped out and applied correctly.
Instead of discussing specific projects in detail, Thorpe spoke generally about efforts to pin down household patterns of product use.When asked to identify some segments that Wachovia finds meaningful, Thorpe says, overall, he tends to break the financial services giant down into mass market vs. high net worth market.He defines segments for the firm as 1.
Jane Crossan, Vice ..., 4 Mar 2013 [cached]
Jane Crossan, Vice President, Financial Services Practice, The Nielsen Company. Few issues have roused the American public in recent years as much as the debate over health insurance reform. While the Obama ...
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