Jan Clevenger, executive vice president of home, mens and kids for Belk Inc., operator of 296 department stores in 16 southern states.
Jan Clevenger, Belk Inc.
: The customer is constantly evolving and we strive to attract her
with newness and compelling offers on our big sales days, and we focus on newness and fashion the balance of the year.
: We need newness and we need to raise the margins in home.
We need to give her
a reason to shop with us by providing merchandise that is new and interesting.
The stores have to implement visual presentations that allow her
to easily find and touch new product.
: The whole omnichannel experience will continue to be an important part of our sales growth as we communicate with our customer in new ways.
Our customer wants to learn about new products and we need to keep finding ways to share that information.
The way she
shops online has to be intuitive and we need to show her
additional products that she
might be interested in to grow sales.
: I predict that while the price wars with discounters will continue, department stores can win-one item at a time.