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This profile was last updated on 7/20/14  and contains information from public web pages and contributions from the ZoomInfo community.

Jamie Moldafsky

Wrong Jamie Moldafsky?

Employment History


  • master's degree , business
    The Wharton School at the University of Pennsylvania
  • bachelor's degree
    University of Michigan
  • master's degree
    Wharton School at the University of Pennsylvania
85 Total References
Web References
Board of Directors / Board of Directors / Leadership / About Us / Ad Council - AdCouncil, 20 July 2014 [cached]
Jamie Moldafsky CMO Wells Fargo Bank
It encompasses the products, services and ..., 16 June 2014 [cached]
It encompasses the products, services and resources needed for small business owners to take the next step to reach their business goals," said Jamie Moldafsky, Wells Fargo chief marketing officer in an announcement of the initiative.
Women in Business 2013 keynote speaker: Jamie Moldafsky, Wells Fargo
Women in Business 2013 keynote speaker: ..., 24 June 2013 [cached]
Women in Business 2013 keynote speaker: Jamie Moldafsky, Wells Fargo
Looking back on a professional career that has included marketing and general management roles in fields including financial services, startups and manufacturing, Jamie Moldafsky noted a common thread extending to her to her role today in guiding the overall brand focus of the 265,000-employee Wells Fargo Bank.
Each of those roles, she said, has involved a focus on customer experiences and an opportunity to learn within different industries and corporate cultures. As Wells Fargo's chief marketing officer, those experiences have helped to cultivate a shared approach across an institution with a myriad of products and services.
Jamie Moldafsky
Jamie Moldafsky
"It feels different if you're a commercial customer or a consumer, but there is a common theme," said Ms. Moldafsky of Wells Fargo's approach.
Prior to Wells Fargo, Ms. Moldafsky served in roles that included guiding the strategic direction for profitability as general manager for Whirpool Corp.'s Kitchen Aid brand, senior vice president of retail marketing at Charles Schwab and senior marketing roles at American Express.
It was at American Express that Ms. Moldafsky said she chose to pursue her MBA at the University of Pennsylvania's Wharton School. Yet it was experiences in her earlier education, including the decision to intern at a newspaper in India while completing her University of Michigan bachelor's degree in a study abroad program, that Ms. Moldafsky credited for helping to cultivate what would become her professional focus.
It was a formative experience, the sort that Ms. Moldafsky lamented has morphed from self-discovery to a means of padding a college resume for many of today's students.
"Unfortunately today, it's checking off boxes for applications," she said. "For me, all of those experiences were about helping me decide what I liked."
In reflecting on her current and prior roles in advance of her keynote presentation at the North Bay Business Journal's 2013 Women in Business Awards July 10, Ms. Moldafsky recalled that she was at one point the only woman on a leadership team of 25 individuals at Whirlpool.
Today, at Wells Fargo, she noted a number of female leaders in the upper ranks of the organization. The face of business has become more diverse, and is coming to embrace a reality for many female professionals.
That's important "at a minimum - if you decide to have kids," said Ms. Moldafsky, herself a mother of two.
Ms. Moldafsky's role at Wells Fargo comes at a time when the memory of the recent financial crisis remains strong for many borrowers, causing some to look at their financial institution with greater scrutiny. The period highlights the merits of strong customer relationships, she said, with "conversations" initiatives across the company among her efforts to encourage employees to build those ties.
"I'm not going to get us there single-handedly," she said.
Topics: Jamie Moldafsky, North Bay Business Journal 6-24-2013, Wells Fargo Bank, Women in Business, Women in Business 2013 | Categories: Banking and Finance, North Bay News, People
2009 | Catalyst Strategies, 30 Dec 2009 [cached]
Competitive Advantage: Jamie Moldafsky
Jamie Moldafsky Jamie Moldafsky is responsible for driving profitable growth in the Home Equity division of Well Fargo. Prior to her role at Wells Fargo, Ms. Moldafsky was general manager of the KitchenAid brand at Whirlpool Corporation, head of Retail Marketing at Charles Schwab, and held multiple positions in the financial services, card, travel, and [...]
Jamie ..., 14 May 2013 [cached]
Jamie Moldafsky Chief Marketing Officer Wells Fargo
As Wells Fargo's Chief Marketing Officer, Jamie Moldafsky leads the development and implementation of enterprise marketing strategies for the Wells Fargo brand, considered one of the world's 25 most valuable. Her responsibilities also include advertising; direct, experiential and diverse segments marketing; the integrated marketing calendar; market research; social media; brand reputation efforts; management of the company's meeting and events; and leadership of the company's 11 history museums. She also is a key partner to the company's lines of business, influencing their strategies for the promotion, distribution, and pricing of their products and services.
Moldafsky, an eight-year company veteran with more than 20 years of marketing and executive general management experience, most recently was executive vice president of Home Equity Acquisition and Customer Management. Before joining Wells Fargo, Moldafsky was general manager for Whirlpool Corp.'s Kitchen Aid brand, responsible for the brand's profitability. She also was senior vice president for Retail Marketing at Charles Schwab, the national brokerage company, and held leadership marketing roles at American Express.
Moldafsky holds an MBA from the Wharton School at the University of Pennsylvania and a bachelor's degree from the University of Michigan. She is a member of the boards of the Boys and Girls Clubs of San Francisco, as well as The Ad Council.
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