Women in Business 2013 keynote speaker: Jamie Moldafsky, Wells Fargo
Looking back on a professional career that has included marketing and general management roles in fields including financial services, startups and manufacturing, Jamie Moldafsky
noted a common thread extending to her
role today in guiding the overall brand focus of the 265,000-employee Wells Fargo Bank
Each of those roles, she
said, has involved a focus on customer experiences and an opportunity to learn within different industries and corporate cultures.
As Wells Fargo's
chief marketing officer, those experiences have helped to cultivate a shared approach across an institution with a myriad of products and services.
"It feels different if you're a commercial customer or a consumer, but there is a common theme," said Ms. Moldafsky
of Wells Fargo's approach.
Prior to Wells Fargo, Ms. Moldafsky served in roles that included guiding the strategic direction for profitability as general manager for Whirpool Corp.'s Kitchen Aid brand, senior vice president of retail marketing at Charles Schwab and senior marketing roles at American Express.
It was at American Express that Ms. Moldafsky said she chose to pursue her MBA at the University of Pennsylvania's Wharton School.
Yet it was experiences in her
earlier education, including the decision to intern at a newspaper in India while completing her
University of Michigan bachelor's degree in a study abroad program, that Ms. Moldafsky
credited for helping to cultivate what would become her
It was a formative experience, the sort that Ms. Moldafsky
lamented has morphed from self-discovery to a means of padding a college resume for many of today's students.
"Unfortunately today, it's checking off boxes for applications," she
"For me, all of those experiences were about helping me decide what I liked."
In reflecting on her
current and prior roles in advance of her
keynote presentation at the North Bay Business Journal's
2013 Women in Business Awards July 10, Ms. Moldafsky
recalled that she
was at one point the only woman on a leadership team of 25 individuals at Whirlpool.
Today, at Wells Fargo
noted a number of female leaders in the upper ranks of the organization.
The face of business has become more diverse, and is coming to embrace a reality for many female professionals.
That's important "at a minimum - if you decide to have kids," said Ms. Moldafsky
, herself a mother of two.
role at Wells Fargo
comes at a time when the memory of the recent financial crisis remains strong for many borrowers, causing some to look at their financial institution with greater scrutiny.
The period highlights the merits of strong customer relationships, she
said, with "conversations" initiatives across the company among her
efforts to encourage employees to build those ties.
"I'm not going to get us there single-handedly," she
Topics: Jamie Moldafsky
, North Bay Business Journal
6-24-2013, Wells Fargo Bank
, Women in Business, Women in Business 2013 | Categories: Banking and Finance, North Bay News