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This profile was last updated on 7/11/2017 and contains contributions from the  Zoominfo Community.

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Wrong Jamie Moldafsky?

Jamie Moldafsky

Chief Marketing Officer

Wells Fargo & Company

HQ Phone:  (415) 396-4000

Direct Phone: (415) ***-****direct phone

Email: j***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Wells Fargo & Company

420 Montgomery Street

San Francisco, California,94163

United States

Company Description

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $2.0 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and co...more

Background Information

Employment History

Senior Vice President for Retail Marketing

The Charles Schwab Corporation


General Manager

Whirlpool Corporation


Leadership Marketing Roles

American Express Company


Affiliations

The Ad Council

Board Member


Barriers

Board Member


Boys

Member of the Boards


R.R. Donnelley & Sons Company

Board Member


BGCSF

Board Member


Education

MBA

University of Pennsylvania's Wharton School


MBA

Wharton School of Business at the University of Pennsylvania


bachelor's degree

University of Michigan


master's degree

Wharton School , University of Pennsylvania


master's degree

Wharton School at the University of Pennsylvania


Web References(136 Total References)


Board of Directors | AdCouncil

adcouncil.org [cached]

Jamie Moldafsky
CMO Wells Fargo


Wells Fargo's chief marketer talks navigating a crisis | American Banker

www.americanbanker.com [cached]

NEW ORLEANS - "Feedback is a gift," Jamie Moldafsky says.
If that's the case, every day on Facebook must be like Christmas morning for the chief marketing officer of Wells Fargo. Moldafsky was in New Orleans this week to discuss the future of money and the evolving job of CMOs at the Collision conference. She took some time to meet with American Banker before her first talk. The conversation ranged from the role that marketing plays in unifying the multiple channels of the bank to how the bank is using data to determine customers' needs rather than merely to push products. Yet much of it was spent discussing the marketing efforts Wells is undertaking to rebuild trust with customers. Jamie Moldafsky, chief marketing officer of Wells Fargo. The real-time feedback from social media is akin to "holding up a mirror to ourselves," Moldafsky says. There are two tracks, Moldafsky says. The real-time feedback is akin to "holding up a mirror to ourselves," Moldafsky said. There are signs that the new campaign is helping, Moldafsky said. "We saw a huge positive swing with the cardless ATMs because people see that as us making their lives easier," she said, while acknowledging there is still a lot of "noise in the day-to-day" results. Moldafsky added that the polling helped Wells executives judge when it was best to roll out the second leg of the rebuilding trust effort. "Some people asked, 'Why not sooner?' " Moldafsky said. "People were waiting to hear from us, but we were waiting for sentiment to be strong enough. ... People wanted to know what else we are doing." During her session on the future of money, Moldafsky was paired with Peter Smith, CEO of the digital-asset firm Blockchain. Unsurprisingly, Moldafsky referenced how Wells Fargo has managed to evolve from a stagecoach company to a bank over the last 165 years as proof of its ability to adapt. Jamie Moldafsky, CMO of @WellsFargo talks how changes to co and tech upgrades are part of rebuilding trust w/ customers at #CollisonConfpic.twitter.com/u9toJJmZeN Moldafsky said that as people's financial lives mature, they want the security and inherent trust provided by the traditional banking sector.


How Wells' CMO is repairing the bank's reputation; Maria Vullo talks tough | SecureYields

secureyields.com [cached]

Wells Fargo's chief marketing officer Jamie Moldafsky shared how social media is helping the bank recover from its account-opening crisis; Maria Vullo explains her tough stance on bank crime, despite maintaining a lower profile than her predecessor.


Jamie Moldafsky | No Barriers USA

www.nobarriersusa.org [cached]

Jamie Moldafsky
Executive Vice President Chief Marketing Officer, Wells Fargo & Company As Wells Fargo's Chief Marketing Officer, Jamie Moldafsky leads the development and implementation of enterprise marketing strategies for the Wells Fargo brand, considered one of the world's 25 most valuable. Her responsibilities also include advertising; direct, experiential and diverse segments marketing; the integrated marketing calendar; market research; social media; brand reputation efforts; management of the company's meeting and events; and leadership of the company's 11 history museums. She also is a key partner to the company's lines of business, influencing their strategies for the promotion, distribution, and pricing of their products and services. Moldafsky, a nine-year company veteran with more than 20 years of marketing and executive general management experience, most recently was executive vice president of Home Equity Acquisition and Customer Management. Before joining Wells Fargo, Moldafsky was general manager for Whirlpool Corp.'s Kitchen Aid brand, responsible for the brand's profitability. She also was senior vice president for Retail Marketing at Charles Schwab, the national brokerage company, and held leadership marketing roles at American Express. Moldafsky holds an MBA from the Wharton School at the University of Pennsylvania and a bachelor's degree from the University of Michigan. She is a member of the boards of the Boys and Girls Clubs of San Francisco, as well as The Ad Council.


Boards | About Us | No Barriers USA

www.nobarriersusa.org [cached]

Jamie Moldafsky
Executive Vice President Chief Marketing Officer, Wells Fargo & Company As Wells Fargo's Chief Marketing Officer, Jamie Moldafsky leads the develop...


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