Attorney Jamie Casino wrote and directed this 2-minute video that aired on Georgia channels during the Super Bowl that's being heralded as "epic" and "amazing" by viewers, and has garnered close to 3 million YouTube hits.
The story breaks down like this.
was once a notorious criminal defense lawyer representing irreputable clients until his
brother, a devout family man, was wrongfully killed.
Casino now passionately serves as a personal injury attorney, and fights for those who can't fight for themselves.
Minutes after its airing, links to this video on YouTube
were passed around on Facebook, Twitter
, and Reddit at lightning speeds, creating a viral storm.
In the upcoming weeks, Casino
is now booked to appear on ESPN and Good Morning America.
So what can attorneys learn from Casino's
video marketing efforts?
Here are 3 key takeaways.
1. Any Video Can Go Viral
took a heartfelt personal story, some creativity, and made a video that was so original and profound people couldn't help but share it with others.
Every attorney has a story that inspires them to do what they do, either personally or professionally.
Use life experience when you market yourself in a video.
Be authentic, personable, and human.
If your video can connect with others on an emotional level, just as Casino's
, it can be shared and viewed on a viral scale.
uses a fiery sledgehammer in his
video to break down the injustice on his
brother's grave, which he
has used in other ads.
Now, when this signature sledgehammer appears in future videos, viewers who are familiar with his
ads will recognize the video as Jamie Casino's
Tags:Attorney Jamie Casino, Attorney Marketing, YouTube