James Woolhouse, director of planning for Condé Nast International, said: "It is important to develop a business in China because most of the company‘s advertisers are now trading there."
Vogue will not be the first glossy women‘s magazine to be published in China but Woolhouse
said Vogue, which will have an initial print run of 300,000, will have more original local content than rival titles.
Vogue‘s teams in London and Tokyo will assist the launch with organising fashion shoots, many of which will be shot by the same top international photographers used by other editions of the magazine.Woolhouse
said the company wanted to launch further titles in China if permission can be obtained.