, a leading provider of e-commerce transaction software and services for the advertising and publishing industries, today announced that it has engaged James Trolice of Trolice Consulting Services to work with AdStar in the strategic positioning of its mobile product offering in the marketplace, while advancing sales and partnership opportunities in the wireless industry.
Earlier this year, AdStar
announced an example of the types of opportunities available for its mobile solutions when it signed an agreement with Relevantis.The companies are currently collaborating on an end-to-end solution that will deliver relevant mobile advertisements to end users, while helping content publishers to monetize their mobile properties through advertising."James Trolice comes highly recommended to AdStar, and has extensive experience and success working with the major players in the wireless industry," said Leslie Bernhard, president and chief executive officer of AdStar, Inc.
"The domestic mobile advertising space is still young, and many companies are evaluating and/or using solutions that don't incorporate the history, understanding and technology that AdStar
has developed within the publishing community during the past 20 years," added Trolice