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James F. Preste

Account Director and Business Development

Scales Advertising

HQ Phone: (651) 641-0226

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Scales Advertising

2303 Wycliff Street

St. Paul, Minnesota 55114

United States

Company Description

Scales is a full-service agency that has been moving brands forward for over 40 years. Headquartered in St. Paul, MN, Scales has built its reputation based on its expertise in a number of key areas including brand strategy and messaging; print advertising ... more

Find other employees at this company (41)

Background Information

Employment History

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Vice President of Marketing - Board Member
Cheer Factor Inc

Web References (15 Total References)

A comprehensive list of the leading All-star cheer teams in the United States. [cached]

It's in a class all by itself ...from style, fit, function, and floor presence", noted James Preste, Director of Marketing.

Cheer Factor Warm-Ups Newsroom [cached]

noted James Preste Director of Marketing.

Minneapolis St. Paul Wedding Photographer | Ashley Yantes Photography & Design [cached]

Ashley Yantes Photography the most requested Minneapolis and St. Paul MN. Wedding Photographer, "was selected by our company, because of her understanding of our industry", noted James Preste, Cheer Factor- Director of Marketing.

These graphics in our Advertising and Direct mail pieces, help to differentiate us as the "True Custom Warm-up Manufacturer", noted Preste.
Why, ìbecause our customers have looked to us to pave the way with innovation from our truly stunning competition warm-ups, now to the depth of fabric colors, textures and moisture management characteristicsî, noted James Preste, Cheer Factor Director of Marketing.
Our fashion designers love creating totally unique designs that are used on and off the iceî, noted James Preste, Cheer Factor Director of Marketing.
James Preste, Director of Marketing for Cheer Factor, noted ìteams are tired of the look-a-like warm-ups offered by catalog companies or those that allow you to click on a pre-made stock design on their web site and promote it as ìcustomî.
It's in a class all by itself from style, fit, function, and floor presence, noted James Preste, Director of Marketing.
That's what makes our current studio/team base such strong supporters of our company", noted James Preste, Director of Marketing.
"Creating a Master list of Color Guard, Flag Team and Winter Guard teams from across America was simple, due to the number of teams that are now part of the ever growing Cheer Factor® family", noted James Preste, Cheer Factor® Director of Marketing . "What we've accomplished with Dance, Gymnastics and Cheerleading teams in creating truly breath taking warm-up designs, has made us the sought after company for those Color Guard teams that want to make a positive first impression at competition.
The unique ability for these teams to create an awesome field presence, unlike anything they can find from a catalog supplier, has made Cheer Factor® the leading Color Guard Warm-up / Performance Uniform design/manufacturer, for these fashion conscience performance teams. "With over 40 colors including hologram 4-way stretch fabrics, allows teams to make a lasting impression no matter if our Warm-ups are used as a performance uniform, traveling team apparel or practice gear. noted Preste.
"It was important as we grow the company for us to have our name and graphic symbol Registered through the United States Patent and Trademark office," noted James Preste, Director of Marketing for Cheer Factor.
The Cheer Factor® mark(name) and symbol(trademark) was registered by Cheer Factor on January 17, 2006, pursuant to Certificate of Registration No 3,405,620 for "sports apparel and accessories, namely, sweatpants, sweatshirts, jackets, sweaters, T-shirts, sport tops, shorts, warm up suits, uniforms, and headwear. Cheer Factor has made common law use of the CHEER FACTOR® mark for five (5) years.
"The Cheer Factor name and trademark have become synonymous with unsurpassed quality and being a true "custom" Warm-up apparel design manufacturing company," noted Preste.
The result according to James Preste, Director of Marketing for Cheer Factor " Studio Owners are amazed at what is possible, finally their ideas and vision of a Warm-up whether used as for competition, performance or as a traveling team identifier can be created specifically for their studio, has differentiated Cheer Factor in a class all it's own, away from the catalog companies."
If you are holding a Competition and are interested in how Cheer Factor can add a new dimension to your event including our Most Improved Team Award being presented, please call James Preste, Director of Marketing at 1-866-94-CHEER.
Keeping on top of the latest trends in Warm-up apparel, from design to moisture wicking properties of today's new age fabrics is something Cheer Factor's James Preste, Director of Marketing doesn't take lightly. In fact, it is something devotes time to each day, researching and talking with coaches and dance studios. "Working hand in hand with Cheer Factor's in-house design staff allows Cheer Factor to lead, with innovative design ahead of the big players who produce most of their apparel overseas. noted Preste.

Dance costumes | dance warm-ups | gymnastic warm-ups | volleyball warm-ups | dance warmups | custom warmups | cheerleading warm-ups | team warm-ups | Dancewear [cached]

It's in a class all by itself ...from style, fit, function, and floor presence", noted James Preste, Director of Marketing.

Because of our fashion designers and apparel value, we have become the most requested Warm-up in America" noted James Preste, Cheer Factor-Director of Marketing.

Cheer Factor Warm-Ups Newsroom [cached]

"We're proud to have been selected as part of the sponsorship group for ProDance 2005, says James Preste, Cheer Factor Director of Marketing.

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