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This profile was last updated on 7/28/14  and contains information from public web pages and contributions from the ZoomInfo community.

Owner

Phone: (870) ***-****  HQ Phone
Email: j***@***.com
Local Address: Lakeview, Arkansas, United States
White River Resort
205 River Valley Trail
Norfork, Arkansas 72658
United States

Company Description: White River Arkansas Trout Fishing, white river fishing guides and outfitters, White River Resorts
Background

Employment History

Board Memberships and Affiliations

  • Life Member
    Tourism Commission
  • Emeritus Member
    Tourism Commission
  • Emeritus Member
    Arkansas Parks
  • Life Member
    Arkansas Parks
  • Founder
    Word One Associates, Inc.

Education

  • Air Force Academy
  • Master's Degree
    Rensselaer Polytechnic Institute
108 Total References
Web References
Our Photo Galleries - Gaston's White River Resort in the Ozark Mountains of Arkansas - America's #1 Trout Fishing Resort 870-431-5202
www.gastons.com, 28 July 2014 [cached]
Gaston's White River Resort - Spring time at Gaston's - Photo by Jim Gaston - www.gastons.com
Jim Gaston Named as Arkansas Business Executive of Year | Bull Shoals Lake / White River Chamber of Commerce
www.bullshoals.org, 24 Jan 2011 [cached]
Home > Jim Gaston Named as Arkansas Business Executive of Year
Home > Jim Gaston Named as Arkansas Business Executive of Year
Jim Gaston Named as Arkansas Business Executive of Year Submitted by Rocky Hollow Lodge on January 24, 2011 - 11:08am
Well-known local businessman Jim Gaston of Lakeview has been named Arkansas Business Executive of the Year.
Gaston is owner of Gaston's White River Resort and Restaurant and an emeritus member of the Arkansas Parks and Tourism Commission.
Sponsored by Arkansas Business Publishing Group in Little Rock since 1988, the annual awards ceremony honors Arkansas business, non-profit organizations and business leaders in six categories including businesses with 1 to 25 employees, 26 to 75 employees and 76 to 300 employees, non-profit organization, Non-profit Executive of the Year and Business Executive of the Year. Nominations are made by readers of Arkansas Business.
This year's nominees along with Jim Gaston were Alan Hope from Powers of Arkansas; Elise Mitchell of Mitchell Communications Group; Paul Strack from Custom XM and Kenny Tomlin of Rockfish Interactive.
...
Jim Gaston, owner of Gaston's White River Resort at Lakeview, was honored Tuesday night by Arkansas Business News Journal as the publication's Business Executive of 2010.
The ceremony, presented by Centennial Bank and Arkansas Business, was held at the Statehouse Convention Center's Wally Allen Ballroom. About 840 guests were in attendance.
Gaston was made to wear a tuxedo during the ceremony.
The man
In a biographical sketch of Gaston at the Arkansas Business website, the biographer characterized Gaston as "ambassador supreme for Arkansas tourism" and credited Gaston for transforming Gaston's White River Resort into a world-class destination for trout fishing.
...
"Today, Gaston's covers more than 400 acres with amenities galore: a dock facility supporting 70 fishing boats, 79 cottages, a 125-seat conference center and its own restaurant, private club, a 3,200-feet airstrip and more, backed by a seasonal staff of 75 to 100," Arkansas Business biographers wrote. "The resort wasn't in such good shape after a hard winter in 1965, with damage that included a sunken, washed-away boat dock. Added emotional challenges came during the first six months of 1966 with the death of Gaston's father and best friend mixed in with a bank trying to foreclose."
Growing business
Arkansas Business said Gaston was in his early 20s with little business experience when he developed a plan to rebuild that involved getting a $15,000 loan from a Mountain Home bank. After making his pitch, the banker gave him the loan without objection. Gaston told Arkansas Business, he "went to his car and sobbed with relief."
Over the years, Gaston has held various leadership positions with the Arkansas Hospitality Association and the Mountain Home Chamber of Commerce, Arkansas Business said.
He serves as a volunteer at the Bull Shoals State Park visitor center that bears his name and as president of the Arkansas Tourism Development Foundation since its founding in 1970.
The tuxedo
Back at home Thursday, Gaston said being named the Arkansas Business Executive of the Year was the "honor of a lifetime."
A video of the award presentation to Gaston may be viewed at the following Internet address from the Arkansas Business website: http://www.arkansasbusiness.com/people_bizofyear.asp?id=450
During the 9-minute acceptance speech, Gaston spent much of his time conceding that he does not possess a "gift of culture" and that his wife, Jill, had brought all her cultural qualities to bear upon his appearance in a tuxedo.
"I don't have anything but blue jeans," Gaston told the crowd, "and that's the truth."
Gaston explained that after completing a number of mathematical equations, he was fitted with a rented tuxedo, but concerns about the staying power of low-riding slacks that came with the outfit mandated Gaston wear the tan ostrich belt with a large metal buckle that is common Gaston attire which he displayed for the crowd.
"And that was the one and only Jim Gaston," said Jeff Hankins, Arkansas Business publisher.
Jim Gaston Named Executive ...
bullshoals.webs.com [cached]
Jim Gaston Named Executive Businessman of the Year!
...
Congratulations to a local and well-known businessman, Jim Gaston of Lakeview, for having been nominated and selected to be the Arkansas Business Executive of the Year.
Jim Gaston is owner of Gaston's White River Resort and Restaurant and is an emeritus member of the Arkansas Parks and Tourism Commission.
Sponsored by Arkansas Business Publishing Group in Little Rock since 1988, the annual awards ceremony honors Arkansas business, non-profit organizations and business leaders in six categories including businesses with 1 to 25 employees, 26 to 75 employees and 76 to 300 employees, non-profit organization, Non-profit Executive of the Year and Business Executive of the Year. Nominations are made by readers of Arkansas Business.
This year's nominees along with Jim Gaston were Alan Hope from Powers of Arkansas; Elise Mitchell of Mitchell Communications Group; Paul Strack from Custom XM and Kenny Tomlin of Rockfish Interactive.
...
The 2011 winner, James.
...
Jim Gaston Named Executive Businessman of the Year!
Jim Gaston, owner of ...
www.baxterbulletin.com, 9 Feb 2009 [cached]
Jim Gaston, owner of Gaston's White River Resort at Lakeview, says he's punching up his advertising promotion budget in advance of the 2009 vacation season because he believes the season could be a good one for his resort and Arkansas despite national economic ills.
Advertisement >
"We're not Las Vegas. We're not Disney World. We don't boom and we don't bust," said Gaston during an interview Friday. He said Arkansas, and particularly the Ozarks, remain better positioned geographically between major metropolitan areas than any other place in the U.S. to draw vacationers who will be looking for less-costly alternatives to those boom attractions like Las Vegas and the big theme parks.
"They are going to take a vacation," said Gaston, who is a life member of the Arkansas Parks and Tourism Commission. "Arkansas is in better shape with tourism funding than about any state right now."
Gaston said weather offers an arbitrary variable as the Twin Lake Area clearly saw in the record March and April floods last year.
"Highway 14 is a scenic drive, but we had nine months of high water last year. High water like we had is, well, high water. You can't spin it," said Gaston.
Barring another weather aberration like the floods, Arkansas could be a winner this year if consumers shrinking from big-ticket vacation plans come to Arkansas. Gaston said he believes they will come.
"I think Roosevelt has it right. We have nothing to fear but fear itself. We should give heed," Gaston said. "We're boosting our marketing." Gaston said history has shown often that marketing in tough times pays off.
"Chicklets cut advertising during World War II and Wrigley's increased theirs," Gaston said. "Wrigley's came out on top."
Gaston said Arkansas lakes and rivers and music and the scenic Ozarks have laid a reliable claim over the years on vacation spending in the U.S.
Surrounding states this year may be helping Arkansas' promotional efforts. At least one state adjoining Arkansas has cut its tourism promotion budget, even cutting entire departments and closing some state parks. Other states are also shrinking promotional budgets because of economic issues, he said.
"Overall, I think we could have a very good summer," Gaston said.
PeopleText
www.word1inc.com, 18 April 2012 [cached]
Dr. James Gaston is a graduate of the Air Force Academy and the founder of Word One. Jim was a fighter pilot before earning a Master's Degree from Rensselaer Polytechnic Institute and Ph..D. from the University of Oklahoma. He taught for 12 years at the Air Force Academy and for three years at the National Defense University. His publications cover topics ranging from planning for air combat to air traffic controller training.
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