Jim Bonin - CEO+Strategist
...James R. BoninChief Executive OfficerJames R. Bonin is the Chief Executive Officer of Layer One Media, Inc., a consulting services group that helps companies deploy customer centered web sites.
In addition to managing the day to day operations of the company, he
also helps client companies devise and implement processes for becoming customer centric, focusing on the integration and synchronization of strategy, organizational change and technology.He
specializes in creating demand in the marketplace and devising strategies, tactics, and tools for business management practices related to Internet development and relationship marketing.Prior to joining Layer One Media he was instrumental in the formation and management of DirecTouch, Inc. and Route1to1.
Both these companies were early innovators in developing the business case for variable content messaging on the Internet.As the founding principle of his
consulting company he
has over 25 years of experience advising small and mid-sized companies on business management practices primarily related to information technology.
...Jim Bonin - CEO+Strategist