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One Coca Cola Plaza
Atlanta, Georgia 30313
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, ... more
Records Management Analyst
Maryland State Archives
Society of Georgia
Society of Georgia Archivists
In 1927, Coca-Cola released its first radio commercial, and by the early '50s began incorporating the sounds associated with enjoying the beverage itself into its advertising as a way to inspire thirst in listeners.
"That's when you would start to hear the sounds of the pop of the top of the bottle, the ice clinking in the glass, the glass being filled," Booker reflects.
Manager, Heritage Communications, The Coca-Cola Company
By: Jamal Booker | Aug 25, 2015
Singleton Clamp & Partners
Hill PHOENIX Inc.
Avis Budget Group , Inc.
Sterling Trust Limited