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The awards show was conceived five years ago when Fully Booked owner Jaime Daez invited the multi-awarded novelist, graphic fiction author and screenwriter to Manila. ...
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Jaime Daez, managing ...
Jaime Daez, managing director of Novamobili and founder of Fully Booked, got wind of the brand when its principals talked to him (among five others) regarding setting up in the Philippines.
Various factors contributed to Daez being selected as the local partner, with being a devout lover of architecture and design chief among them.
When he went to the furniture showcase in Milan to check out Novamobili's booth last year, he fell in love with "the modernity and youthfulness of its designs."
Italy is known, of course, as an international design capital; a handful of them are already operating shops in the country.
What has attracted him to the brand is the fact that all the pieces are still designed, crafted and manufactured in Italy.
Despite the provenance of the furniture, Daez
is quick to assure that "our price level can compete with other foreign furniture brands which outsource most of their manufacturing process in Asia."
The presence of international players in the furniture market, says Daez
, has made the competition more intense.
is confident that Novamobili
can hold its own, especially with the unique values ingrained into the DNA of the brand.
"I hope our customers realize that quality craftsmanship can be obtained at relatively affordable prices, something I feel which is not so prevalent in the market especially for furniture brands coming out of Italy," he
Fully Booked Online: bookstore in the Philippine, Philippine book store, online book store, books music, gifts
JAIME DAEZJAIME DAEZ is the managing director of Fully Booked, and has been a passionate comic lover and collector for over fifteen years.He
is also the meticulous and discriminate buyer of the graphic novel/ comic section of Fully Booked.
Calaidescope World: Being Pretty
And FullyBooked owner Jaime Daez said he would compile and publish the work of the finalists into one book (neat!).
Jaime Daez, managing ...
Jaime Daez, managing director for Novamobili Philippines, says he brought the brand here because he believes Filipinos are ready for such fresh, modern designs.
"Today, everyone is very involved in his own design because of the Internet.
Then, people used to rely on designers.
They are now actively involved in the creation of their space," he points out.
He believes the growing expat community in The Fort, in particular, will be interested in European brands like Novamobili.
"The Philippines is booming.
With a projected six percent growth, we can go from No. 43 to No. 16 in 2050.
It has the highest jump of all countries.
We even surpassed England," he notes.