"The entire idea for the business, and for the products, came down to something very simple," explained Jackie Trask, a co-owner of Baby Bouquet with her husband Craig.
...Both Trasks quit high-powered corporate jobs - Jackie was a VP of Human Resources at a high tech company, Craig a mergers and acquisitions senior executive at a biotech firm - and have invested over two years in perfecting the product line.
"We were not just looking for something that would work, but for something that would avoid the harsh chemical compounds that you often see in commercial brands and even some costly brands," Jackie
"How often do you see companies come up with what looks like a great product in the lab or on the drawing board, only to have real people out in the real world just yawn when it's launched," Jackie
Or call either Jackie
or Craig at 714-701-0219.
On August 1, 2001, Jackie
and Craig Trask became two more displaced corporate executives who had always dreamed of owning a business they could be proud to say was theirs.
Craig, a California native, came from a long line of entrepreneurs but for Jackie
, who grew up in rural South Carolina, entrepreneurship was a new idea.
, was the first in her
family to graduate from college, Harvard University
with honors - no less, and dreamed about entrepreneurship, but was wary of the risks involved.She
had become a nationally respected executive, consultant, and noted speaker in the Human Resources arena.
That's why Jackie
and Craig have chosen not to use any ethoxylated or propoxylated raw materials in their products.
focused on working with the chemists on the formulations, Craig conceptualized the artwork and logo that is the Baby Bouquet trademark and has focused on marketing.