company founders Jack Groetzinger and Russ D'Souza and David Frankel from Founder Collective.
We spent our first four years focused exclusively on building a great product," said Jack Groetzinger, founder of SeatGeek.
"A year ago we began to try our hand at marketing, and were blown away by the results.
So for us, this is a natural opportunity for us to get more aggressive in marketing.
Still, we weren't looking to raise money, but when we met John
, we knew it was a great fit.
completely gets what we're trying to build and sees the future of entertainment the same way we do."